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Web Design and Digital Marketing

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Sensis ClickManager – a money pit if not measured and modified

We have had a number of new AdWords clients come to us with campaigns previously managed by Sensis (ClickManager). Today we were given another ClickManager login and it’s probably 50% effective. Consider it’s $800+ per month that client is wasting $400 per month thereabouts. Ouch. The client said the salesperson said their aim from the outset was to have them in the top three positions. Wrong. Wrong. Wrong. You’ll waste money hand over fist....
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Rankings Getting Harder Without A Mobile-responsive Website

We’ve written a heck of a lot about the need for a mobile-responsive website recently, but it’s starting to get serious. Before you read any further, take a quick look at the statistics on the website example used here. This is one of our clients and illustrates the traffic for a desktop-only site. They get more traffic from mobile devices than desktop. This is a case that we are seeing in client’s traffic time and....
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Joomla 1.5 upgrade – urgent action required to prevent hacking

An important shout out to anyone using a Joomla 1.5 CMS (Content Management System), you need to be aware that the 1.5 version has not been supported since April 2012 and is actively being targetted by hackers. There have been no security updates or bug fixes since that date, and it means your website is more than likely going to get hacked one day in the near future....
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A Window to the Future of Retail Shopping & Online Shopping

It’s hard to work out what retail shopping will look like in a few years, but I think this article is a good crystal ball on where online merchants will take things to garner more marketshare in the short term. Have a think about what you do in your “downtime” each night. Quite a bit of my time is spent on the couch half watching the TV, part surfing social media, part looking at products....
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Websites need to be integrated with your offline business

We have built a dedicated website with some additional information on having a mobile-responsive website. Where you used to need a website built for desktop computers and another designed specifically for mobile, programming advances mean you can have a website design that adapts to all sizes. This keeps maintenance and content update costs to minimum while also covering all those in-between devices like iPad, iPad Mini, tablets and the like as well....
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What Does a Website Cost?

What does a website cost? The question most people want answered first, but realistically you need to know answers to every other question first before a quote can be close to accurate. A better way of asking is “what’s your website worth to your business?”....
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Are Your Web Stats In The Toilet?

Did you know more people have access to a mobile phone than they do to a toilet? Read for yourself if you don’t believe us. More and more people are doing business on their mobile devices – perhaps even while they are searching for a loo, or while they are … erm … doing their business....
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Avoid These SEO Scams

Following on from my recent article on Ranking versus Traffic versus Sales Conversion, if anyone you are talking to about SEO sounds like this, you need to run in the other direction. ....
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Rankings vs. Traffic vs. Conversions

There’s a lot of misinformation floating around about “ranking” your website. We even got a phone call yesterday from Sensis (the old Yellow Pages) promising they could get us ranked for certain search phrases if we took an ad package with them. To put it bluntly, “ranking” is the ego side of SEO. Sure it’s great to be up there, but the goal is increased visitor traffic and sales conversion, and you might be surprised....
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Unsolicited SEO Reports

Often Search Engine Optimization companies will email large numbers of default website emails, usually directly from a mailing list system without even visiting a website, claiming to have performed a free check up or offering a free SEO report on your website....
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Google Handwriting On Mobile Devices

Write Your Searches With Your Finger! This week, Google has introduced a new, innovated means to search on your mobile device: Handwrite. Handwrite allows users to simply write their query on their mobile device (touch screens) in order to begin a search.....
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Google Engage Events 2012

Google Engage: Brisbane 2012 This week saw the folks from Google Engage heading to Brisbane to host their Google Engage Master Class. As Google AdWords Certified Partners, the team from KOOK were invited to attend....
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Web Design: 10 Questions

Web Design Tips For Your Next Project If you’re struggling to find the perfect solution for your business’ website, the simplest piece of advice that can be given is to do your homework....
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Flash Is Dead

Why Are Flash Websites Insufficient? We have never been massive fans of Flash in websites here at Kook. Sure, it adds a bit of bling to things, but that’s about all it does well....
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Hacked Website Recovery

What to do if your website is hacked? If your website has recently been hacked there are a few steps to be taken regardless of what sort of content management system you are using. This is a general guide, specific guides are available for most commercial and open source content management systems....
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Joomla

Joomla Content Management With a large user base and an extensive fan base it’s hard to ignore Joomla when looking for open source content management systems.....
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WordPress: 5 Benefits

WordPress For Small Businesses While the WordPress content management system is continually praised as a comprehensive blogging platform, it is rarely recognised as the affordable and effective website solution for small businesses....
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404 Error Pages & SEO

So you hit the “404 Error – Page Not Found” page. You’ve just clicked on a search-engine result, a link on a website or typed in the address yourself. What went wrong? What does the 404 Error page mean? There are a number of different ways that web masters can accidentally cause these pages....
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Manage AdWords Campaigns Offline!

Google Ads is no doubt an extremely powerful online advertising channel; yet often it can be time-consuming, tedious and frustrating. The Google AdWords Editor is an essential tool for any Ads digital marketing campaign manager....
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Meta Keywords Tag In 2012

What is the Meta Keywords Tag? Essentially, meta tags are the summarised information of a webpage for search-engine crawlers; communicating what the website is about, and what it has to offer. At it’s peak, the meta keywords tag could be included in the meta data section of a HTML document; communicating information regarding your website to both browsers and search-engines....
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The Pros and Cons of Open Source Content Management

Open source software; if it breaks you get to keep all the pieces. As many are aware there are a number of very popular open source content management systems on the market. These systems offer massive advantages for someone to start up a website on limited or no budget and quickly get a site up and running....
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SERP Authorship

Search Engine Results Page (SERP) Authorship Typical search patterns usually involve clicking the links from the top, continuing down until the user finds what they’re looking for. So how do you get your content to stand out? If you’re a website publisher or search-engine optimisation professional, then you should already be communicating authorship of your website content....
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Timeline & Your Business Facebook Page

Facebook’s ‘Timeline’ feature The introduction of Google Plus has produced additional pressure on Facebook for more innovation and an ultimately more valuable user-experience. While the ‘Timeline’ feature has been on the back-burner for a number of months now (active on a majority of user’s profiles), the introduction of the feature to Facebook Pages is relatively new....
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The Importance of the Google Webmaster Guidelines

Google Webmaster Guidelines are important. Many businesses underestimate the importance of following the Google Webmaster Guidelines and the adverse effects not following these guidelines can have on your business. The guidelines while listed as a basic list of ideas are in fact a list of rules which, if broken, can lead to penalties being applied to your site which are quite difficult to remove....
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Like KOOK On Facebook!

Kook Facebook Page If you’re looking for a Facebook page that has some great industry related and industry specific information, then why not try the Kook Facebook page? In addition, we offer fun tips and an insight into the working minds of our team members & what we’ve been working on....
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Kook helps Emporio to drive traffic using QR Code

Did you see our client in the My Property Preview Magazine? Maroochydore development, Emporio launched a full-page advertisement in the ‘My Property Preview Magazine’ to promote the company’s latest phase of the popular Sunshine Cove development. Featured in the ad is a QR Code (Quick Response Code)....
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Kook’s Gone All Google Green!

Google is famously part of FORTUNE Magazine’s prestigious “100 Best Companies to Work For.” For the fourth year running, Google achieved a Top 5 ranking. Google is world famous for offering an innovative, creative, fun work-place environment working to cultivate employee satisfaction every step of the way. Here at Kook we are striving to achieve a similar work-life balance....
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