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Facebook Rebrands to Meta

The social media company Facebook recently announced a rebrand to Meta, the next chapter of social connection.

Facebook CEO Mark Zuckerberg recently introduced Meta, which brings together the Facebook app suite (Facebook, Instagram, Messenger, WhatsApp) under one new company brand.

Meta aims to revolutionise how we socialise, learn and collaborate by moving beyond 2D screens and towards immersive, virtual experiences in the Metaverse.


What does this mean?

The names of the apps that Facebook (now Meta) owns - Facebook, Instagram, Messenger and WhatsApp - will remain the same. But advancements toward the metaverse experience means that the way we use these apps will change.

The metaverse aims to create a feeling of presence through virtual and augmented reality technologies. Meta wants to make us feel like we’re really experiencing something, from social connection, entertainment, gaming, fitness, work, education, and eCommerce.

Today, we are already using 3D experiences such as virtual clothing to try-before-you-buy. Popular apps like Instagram and TikTok use filters that alter reality and can change our appearance or add features in real-time.

In the future, the metaverse could enable us to:

• Transport as holograms to attend work or visit friends and family.

• Experience concerts and events as if you were physically there.

• Shop online as if we were walking through a mall.

• Experience practical learning with virtual experiments or case studies.


Exploring the Metaverse

Meta is rapidly developing new technologies to achieve its vision of moving beyond 2D screens and towards immersive, 3D experiences. These technologies include:

Virtual Reality (VR)

Real-world or simulated experiences that make you feel like you’re really there, such as test driving a car, attending a meeting, or watching a concert.

Augmented Reality (AR)

Virtual effects alter reality in real-time through visual filters, audio enhancements, and other sensory stimuli.

Smart Glasses

Listen to music, take phone calls and capture audio and video at the touch of the button and record the world through your perspective.

Several gadgets and programs are already available, giving us a taste of what’s to come. Check out Metas RayBan Smart Glasses, Spark AR software and the Oculus Quest VR Headset.

As the metaverse grows and becomes more accessible, there will be new opportunities to advertise in the virtual world. A few possible examples include a billboard in a virtual sports game or a virtual salesperson approaching a use for a product sample or discount code.

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