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Website Design, Development & Digital Marketing Insights from Kook

ChatGPT: Paving the path forward for website copywriting

In today's digital age, websites have become a crucial aspect of any business or personal brand. However, creating a website involves a lot of time and effort when writing content. What if there was a tool that could make the process easier and faster?

Introducing ChatGPT

ChatGPT, a large language model developed by OpenAI, is a powerful tool that web developers across the globe are using to their advantage to assist in the creation of content. With its advanced natural language processing capabilities, ChatGPT provides instant feedback and information on any prompt that you provide, dramatically reducing the time needed to source or write this information yourself. Simply ask, and you shall receive. 

One of the primary applications that web developers are using ChatGPT for is writing website content. As you can imagine, writing informative, relevant and engaging content can be a time-consuming process, especially if you’re not an experienced writer. However ChatGPT’s ability to write well-articulated and grammatically correct copy can save creators hours of work with just a few prompts. 

Not only can ChatGPT assist with writing content, it can help with a range of other tasks. By utilising all of ChatGPT’s capabilities, creators are able to dramatically increase their efficiency when it comes to writing content. 

The pitfalls of using ChatGPT to generate website content

While ChatGPT can be a useful tool when it comes to writing copywriting, there are also some pitfalls to be aware of when using the tool to generate website content.

  1. Duplicate content
    As ChatGPT uses content from the web as a foundation of its training, it’s important to consider that the content it provides is not 100% unique. This is especially true if others are using the same prompts on the same topics as you to generate content for their website.
  2. Search Engine Penalties
    Major search engines such as Google are getting better at detecting machine-generated content, and could begin penalising websites for using such content on their website. These penalisations could damage your website’s SEO efforts.
  3. Lack of human touch
    With a machine generating your content, it’s likely that your content won’t accurately reflect your brand’s tone of voice, or provide the creative flair that you’re after. 
  4. Not 100% accurate
    Although ChatGPT can generate copy that’s informative and relevant, it’s not guaranteed that the information will be 100% correct. In some cases, ChatGPT can provide inaccurate information and even get fundamental facts wrong. It is also only using information available to it up until 2021, so much of the information may be out of date.

The right way to use ChatGPT for copywriting

It’s evident that copying and pasting content from ChatGPT straight onto your website can lead to issues and possible penalisations from Google - so how should you use ChatGPT for copywriting? 

Rather than copying and pasting the content directly to your website, try using the tool as a foundation for your content. Start by prompting ChatGPT for content, so you can have a plan of what you are going to write about and how it’s going to be structured.

As you write your content, you can use ChatGPT to assist with writing paragraphs. Once it has generated some content, make sure to review and modify the generated text as necessary to ensure accuracy and suitability for your website, as well as avoid any duplicate content issues. 


While ChatGPT can be an extremely useful tool to assist web developers throughout the website copywriting process, it’s evident that there are some major issues with copying and pasting content from ChatGPT onto your website.

For these reasons, you should not rely upon ChatGPT for generating all of your website’s content, rather we strongly recommend usingGPT only as a foundation for your content. Use the tool to generate ideas, topics, and structure your content, however make sure to review and edit the content generated by ChatGPT to ensure that it is original and accurately represents your brand. 

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