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Web Design and Digital Marketing

What We’re Talking About

How social distancing is impacting how Australians use Spotify

Ad impressions on Spotify for Kook clients are increasing as they take advantage of more and more social-distancing Australians using the digital radio platform’s free streaming service. The trend being experienced is in line with Spotify’s own data showing in-home listening has risen considerably since the implementation of COVID-19 measures, with weekday use of home-connected devices currently on par with weekend use. Learn more.....
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Navigating coronavirus as a business owner

We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.....
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Only 408 sleeps until Christmas

It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.....
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Social media management case study: Bulking up social success for a fitness nutrition brand

It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.....
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Embracing a social media strategy that delivers on business goals

“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.....
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Quality assurance for your business’s new website

Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.....
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Roadmap to a successful website

Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper. ....
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Increase the ROI of your website's 'thank you' page by keeping your business goals in mind

If you aren’t making the most of your website’s ‘thank you’ page, it’s akin to leaving money on the table. A thank you page is a page that a user is redirected to after filling out a form or completing a goal on your website ... but why create a dead-end and give them the green light to leave your site when you can optimise this page to help achieve your business goals?....
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Optimising your company’s approach to LinkedIn

LinkedIn is a powerful resource when it comes to social media marketing and is an important tool in particular for B2B companies, but it has the lowest frequency of visitation of all the major social networks. This is important to know, as your company’s messaging should be targeted towards less frequent usage.....
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Google PageSpeed Score - why it's critical to rankings

Google wants two things from a modern website in order to rank it highly – informative content and premium user experience. Because of this, Google assesses how quickly your site’s pages load and it knows if it’s all too slow your visitors won’t like it … so it will put someone else’s site above yours in its organic search results.....
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