How to set up your Google app password
You can setup your Google app password by following the steps outlined in this article.
Read more
You can setup your Google app password by following the steps outlined in this article.
Read more
Last year Shopify announced their new Online Store 2.0 (aka Shopify 2.0), an upgrade to the existing Shopify operating system. The question on many Shopify website owners’ minds is “Should I upgrade to Shopify 2.0?”
Read more
In short, domains are not “changing” from .com.au to just .au. That's just hype. Here's what you need to know if your business is considering registering the .au version of a domain.
Read more
A case study of Kook's digital marketing strategy for Oasis Spas, a manufacturer of high-quality spa baths, swim spas and plunge pools with over 30 spa stores around Australia and the South Pacific. Read more here.
Read more
A case study of Kook's digital marketing strategy for Mooloolaba Dental, a general and family dental surgery located in Mooloolaba on the Sunshine Coast. Read more here.
Read more
A case study of Kook's digital marketing strategy for Lou Lou Australia, on online retailer of women's contemporary bamboo clothing. Read more here.
Read more
A case study of Kook's digital marketing strategy for Kev's Car Keys, a 24-hour auto locksmith. Read more here.
Read more
The social media company Facebook recently announced a rebrand to Meta, the next chapter of social connection.
Read more
Is your website 2 years or older? Here's some important information on how soon you should be looking to have it redesigned.
Read more
A significant Google algorithm update that has had major impact on the web has recently completed its rollout after a rocky few months.
Read more
On July 13th a critical SQL-injection vulnerability was identified in WooCommerce, versions 3.3 to 5.5, and in the separate WooCommerce Blocks feature plugin, versions 2.5 to 5.5.
Read more
The Queensland Government has announced a new $5,000 cash grant for small businesses that can be used towards websites and/or digital marketing. Act quickly!
Read more
If your business has a website that converts poorly, or you want to present people interested in your business with the fastest way possible to send their information to you, this Google Ads extension may be perfect for you.
Read more
Lighthouse been around a couple of years, but has become the "go to" for Kook's developers as PageSpeed Insights (PSI) has become less reliable. Google actually claims that PSI now uses the Lighthouse engine, but as you can see below, a comparison shows they are nothing alike.
Read more
Facebook has divided opinion – and left publisher business pages bare – over its decision to restrict publishers and people in Australia from sharing or viewing Australian and international news content from February 17, 2021. But with change, there’s always opportunity and this definitely seems to be the case for some businesses in this instance.
Read more
Google and the Australian Government are currently at loggerheads with Google threatening to leave Australia if Prime Minister Morrison doesn't find a suitable compromise. Read on to find out what this may mean for your online presence and how best to prepare digitally for any impending fallout your business may face.
Read more
The Google gods know what they want, and plagiarism is definitely not it. Read more about why copying content from one website to another will always leave you on the losing end of the battle for Google supremacy.
Read more
Are you getting your ducks in a row when it comes to online business listings? Here's everything you need to know about getting your business listed on Apple Maps Connect. Does your business even qualify for an Apple listing? Find out now.
Read more
Ecommerce-focused digital marketing during the COVID-19 lockdown has paid handsome dividends for a Sunshine Coast women’s fashion retailer – and online transactions continue to grow.
Read more
While utilising these free Google business listings is a must for all businesses and they provide many great features, the platform does have some shortcomings and occasional functionality issues. Here are three of the most common Google My Business problems.
Read more
Are you a small business in northern Queensland? A high percentage of businesses in regional areas of Queensland have been approved for the Queensland adaption grants. Act now and apply if you haven't already. You can use these grants for website builds or upgrades, online advertising, social media and heaps more. That's $10,000 with no strings attached. This won't last much longer so act today!
Read more
Discover the many reasons Kook uses and recommends Google Cloud Platform for website hosting, including pagespeed, SEO, cost-saving, efficiency and business scaling benefits.
Read more
With several Sunshine Coast newspapers no longer in print, Kook can advise where to find your customers online and get far better ROI on your advertising dollar.
Read more
Do you use Pipedrive as your CRM? Kook can enable your website form submissions to flow directly into your Pipedrive sales pipeline via an API integration.
Read more
Ever play three-card monte? Or a good old-fashioned shell game? Digital marketing has a similar shell game involving Google Ads (formerly known as AdWords) and we’ve seen a few of our competitors use it to great effect.
Read more
Google Trends shows spikes in searches for EOFY in May and June, but biggest spikes of the year are at specific weeks in November and December. Can you guess which weeks?
Read more
The Australian Government's HomeBuilder program offers a $25,000 grant for new home builds and renovations, here are some digital marketing strategies builders can use to increase leads.
Read more
Ad credits intended to help alleviate the impact of COVID-19 on Australian businesses have started to appear in Kook clients' Google Ads accounts.
Read more
A leading Australian spa manufacturer has been achieving outstanding results since engaging Kook for SEO services in February 2020.
Read more
A recent makeover of Australian children’s clothing boutique's PrestaShop website gave it a fresh, modern feel with improvements to branding, site navigation, how products displayed and the overall ease of use which translated into a higher conversion rate and more revenue.
Read more
Queensland Government has announced a new $10,000 grant that can be used towards digital marketing to support small businesses hurt by the coronavirus (COVID-19) shutdown restrictions. Contact Kook for more information.
Read more
Tapping with a hammer: $50. Knowing where to tap: Priceless
Read more
Ad impressions on Spotify for Kook clients are increasing as they take advantage of more and more social-distancing Australians using the digital radio platform’s free streaming service. The trend being experienced is in line with Spotify’s own data showing in-home listening has risen considerably since the implementation of COVID-19 measures, with weekday use of home-connected devices currently on par with weekend use. Learn more.
Read more
We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.
Read more
Your Facebook and Instagram advertising strategy needs to take into account your business goals and what stage of their customer journey your target audience is in. Learn more about determining your Facebook Ads campaign objective, cold or warm audience targeting options and the importance of delivering the right message.
Read more
Whether you're sceptical about website SEO or have been burned by a previous poor investment, it's potential for your business growth is huge. Find out more about Kook's approach to contract-free SEO services.
Read more
Search Engine Optimisation is proven to deliver a more effective return on investment in comparison to other marketing channels – sending more traffic to your site, yielding higher quality sales leads and increasing customer acquisitions. But investing in SEO is playing the long game, with several priority areas. Learn more.
Read more
A higher search ranking by itself doesn’t equate to more revenue for your business. That's why key priorities of Kook's SEO programs also include increasing your click-through rate from Google, improving website user experience and lifting the conversion rate to turn more website visitors into customers. Learn more.
Read more
Google can now better understand the intent behind the phrases people search for, meaning it's more important than ever to write your website content for humans rather than robots. Find out more about how the Google BERT algorithm update impacts on your SEO strategy.
Read more
It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.
Read more
Accelerated Mobile Pages (AMP) are clutter-free, fast loading pages that focus on conversions for maximum results on Google paid ads.
Read more
If you aren’t seeing the review snippets (review stars) previously visible when your business came up in Google search results, you’ve been impacted by Google’s latest review-rich result algorithm updates.
Read more
First Instagram, now Facebook! Australians are being prevented from seeing the number of likes, reactions and video views on other users’ posts in a world-first trial.
Read more
REA Group – the owner of realestate.com.au – has decided to decommission all Webtools and Widgets from its services.
Read more
Meta title tags and meta descriptions combine to play a vital role in generating organic search traffic to your website. Learn why they're so important and the recommended best practices for writing them.
Read more
Google moving the goalposts for SEO is common practice, with core updates typically requiring a shift in strategy. But a deindexing bug in early April 2019 has accidentally impacted search engine rankings. Is your website affected? Learn more!
Read more
One of our many clients' success stories from 2018, following a comprehensive overhaul of their online presence, highlights the importance of acting sooner rather than later to maximise returns.
Read more
Driving more traffic from your social media channels to your website – where they can take a valuable action – is part of the recipe for business success. Kook can deliver superior results, as highlighted by what we’ve achieved for a reputable Sunshine Coast and Brisbane regional residential home builder.
Read more
It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.
Read more
We've helped a national fitout, joinery manufacturing and construction company increase their LinkedIn following by 57%, increase their Instagram following by 77% and increase engagement on Facebook by 83%. Find out more.
Read more