Google Ads credits for Australian businesses are now rolling out
Ad credits intended to help alleviate the impact of COVID-19 on Australian businesses have started to appear in Kook clients' Google Ads accounts.....
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What We’re Talking About
Retail sales lead generation SEO success story
A leading Australian spa manufacturer has been achieving outstanding results since engaging Kook for SEO services in February 2020.....
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eCommerce revenue boost follows PrestaShop website makeover
A recent makeover of Australian children’s clothing boutique's PrestaShop website gave it a fresh, modern feel with improvements to branding, site navigation, how products displayed and the overall ease of use which translated into a higher conversion rate and more revenue.....
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Exciting $10,000 grant for digital marketing for Queensland businesses hurt by COVID19
Queensland Government has announced a new $10,000 grant that can be used towards digital marketing to support small businesses hurt by the coronavirus (COVID-19) shutdown restrictions. Contact Kook for more information.....
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What price do you put on experience?
Tapping with a hammer: $50. Knowing where to tap: Priceless....
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How social distancing is impacting how Australians use Spotify
Ad impressions on Spotify for Kook clients are increasing as they take advantage of more and more social-distancing Australians using the digital radio platform’s free streaming service. The trend being experienced is in line with Spotify’s own data showing in-home listening has risen considerably since the implementation of COVID-19 measures, with weekday use of home-connected devices currently on par with weekend use. Learn more.....
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Navigating coronavirus as a business owner
We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.....
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The keys to successful Facebook Ads management for large or small businesses
Your Facebook and Instagram advertising strategy needs to take into account your business goals and what stage of their customer journey your target audience is in. Learn more about determining your Facebook Ads campaign objective, cold or warm audience targeting options and the importance of delivering the right message. ....
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Have you been burned previously when it comes to SEO?
Whether you're sceptical about website SEO or have been burned by a previous poor investment, it's potential for your business growth is huge. Find out more about Kook's approach to contract-free SEO services.....
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Why the focus of website SEO packages must extend beyond keyword rankings
Search Engine Optimisation is proven to deliver a more effective return on investment in comparison to other marketing channels – sending more traffic to your site, yielding higher quality sales leads and increasing customer acquisitions. But investing in SEO is playing the long game, with several priority areas. Learn more.....
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The role of UX and conversion funnels in maximising the returns your SEO investment
A higher search ranking by itself doesn’t equate to more revenue for your business. That's why key priorities of Kook's SEO programs also include increasing your click-through rate from Google, improving website user experience and lifting the conversion rate to turn more website visitors into customers. Learn more.....
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What you need to know about the Google BERT algorithm update
Google can now better understand the intent behind the phrases people search for, meaning it's more important than ever to write your website content for humans rather than robots. Find out more about how the Google BERT algorithm update impacts on your SEO strategy.....
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Only 408 sleeps until Christmas
It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.....
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Learn how Accelerated Mobile Pages (AMP) can turbocharge your business’s online success
Accelerated Mobile Pages (AMP) are clutter-free, fast loading pages that focus on conversions for maximum results on Google paid ads. ....
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Has your business lost the stars that used to be in your search result rankings?
If you aren’t seeing the review snippets (review stars) previously visible when your business came up in Google search results, you’ve been impacted by Google’s latest review-rich result algorithm updates.....
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Like it or lump it, social comparison is diminishing on Facebook
First Instagram, now Facebook! Australians are being prevented from seeing the number of likes, reactions and video views on other users’ posts in a world-first trial.....
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Realestate.com.au withdraws website widgets and webtools
REA Group – the owner of realestate.com.au – has decided to decommission all Webtools and Widgets from its services.....
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SEO best practice for writing website page titles and meta descriptions
Meta title tags and meta descriptions combine to play a vital role in generating organic search traffic to your website. Learn why they're so important and the recommended best practices for writing them.
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Has a Google glitch caused ongoing indexing issues for key pages of your website?
Google moving the goalposts for SEO is common practice, with core updates typically requiring a shift in strategy. But a deindexing bug in early April 2019 has accidentally impacted search engine rankings. Is your website affected? Learn more!....
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A year of hard work pays off in maximising returns for our client
One of our many clients' success stories from 2018, following a comprehensive overhaul of their online presence, highlights the importance of acting sooner rather than later to maximise returns. ....
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Social media management case study: Driving traffic to deliver more website goal completions
Driving more traffic from your social media channels to your website – where they can take a valuable action – is part of the recipe for business success. Kook can deliver superior results, as highlighted by what we’ve achieved for a reputable Sunshine Coast and Brisbane regional residential home builder.....
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Social media management case study: Bulking up social success for a fitness nutrition brand
It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.....
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Social media management case study: Multiple-channel social strategy for a national B2B company
We've helped a national fitout, joinery manufacturing and construction company increase their LinkedIn following by 57%, increase their Instagram following by 77% and increase engagement on Facebook by 83%. Find out more.....
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Embracing a social media strategy that delivers on business goals
“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.....
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The pros and cons of Google reCatpcha for your website
Why Google reCAPTCHA is your best solution to block spambots from website enquiry forms but it's not always advisable:
Spambots flooding website form submissions has long posed a problem for business owners, clogging email inboxes with irrelevant messages and wasting valuable time. ....
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Why eliminating redirect chains on your business website can improve your Google ranking
Redirect chains are a problem for many websites, especially those that have been around for numerous years, slowing page load speeds and hurting search engine optimisation (SEO) efforts. Find out how they occur and what can be done to fix them.....
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How to ensure accessibility for the visually impaired on your social media channels
Is your business effectively turning a blind eye to a significant market segment simply by failing to make yourself accessible to the vision impaired on your social media channels? Find out how you can be more inclusive on Facebook, Twitter and Instagram.....
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Why holding the No.1 advertising position on Google may be hurting your marketing ROI
Running search ad campaigns on Google? You have to hold the No.1 position for optimum success, right? Actually, no. It's absolutely possible to generate sales for less money - improving your digital marketing ROI - from a lower ad position. Find out more!
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Quality assurance for your business’s new website
Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.....
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Roadmap to a successful website
Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper. ....
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Increase the ROI of your website's 'thank you' page by keeping your business goals in mind
If you aren’t making the most of your website’s ‘thank you’ page, it’s akin to leaving money on the table. A thank you page is a page that a user is redirected to after filling out a form or completing a goal on your website ... but why create a dead-end and give them the green light to leave your site when you can optimise this page to help achieve your business goals?....
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Google Medic’s impact on medical and healthcare website SEO
Is your healthcare website’s search ranking or traffic volume plummeting? Learn the importance of credible content and building trust in the wake of Google’s Medic Update.....
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What you need to know about Google’s Medic Update
Google's latest major algorithm change - Medic Core Update - rolled out in early August. Find out what it's all about, what changes have been made to search engine ranking factors and what you need to do to ensure your site survives and thrives. ....
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Why a professional upgrade of your WordPress website to Gutenberg is smart business
The new block-oriented WordPress editor, Gutenberg, is intended to provide a better user experience, but DIY upgrades come with high risk. It’s wise to heed caution due to the notoriously fragile nature of WordPress, as any update can produce any number of unforeseen conflicts or functionality issues to be resolved.....
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10-plus reasons to upgrade your WordPress editor to Gutenberg
A new era in WordPress has arrived, with the much-hyped Gutenberg editor soon to be added as a core feature. Earmarked as a big leap forward by providing an agile user interface that will dramatically change the way website administrators interact with it, find out why you should upgrade to Gutenberg....
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Making sure Google knows how you roll, not bounce
Did you know the way someone leaves your website is critical in how your site ranks? That's right, how they leave! Also, with a bit of cunning, you can specifically report back what your visitors are doing on your page, which Google will reward.....
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3 key elements for achieving Google awesomeness
If your site is lacking in quality content, if the content is hard to read, or if your pages load slow, Google will penalise you. Focus on these 3 key elements to achieve Google awesomeness.....
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Google AdWords will soon become Google Ads
On July 24th, 2018, Google AdWords is becoming Google Ads....
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Google ad extensions and how we use them to promote your business
A brief overview on the different ad extensions available to us for new Google Ads campaigns. ....
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Web designer disappeared and you are locked out of Google Analytics?
There's nothing more valuable to a website than it's historical Google Analytics data. Here's what to do if you're locked out.....
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End of the road for Adobe Business Catalyst
Adobe Business Catalyst will be decommissioned on March 26, 2020. If you have a Business Catalyst website, or are a Business Catalyst partner looking for a solution, talk to Kook about how we can help you migrate to a new solution.....
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Ramping up your company’s LinkedIn organic success
The power of LinkedIn, like all social platforms, comes from people sharing content. As such, it’s important for companies to encourage employees to create their own professional profiles and empower them to share their content.....
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Optimising your company’s approach to LinkedIn
LinkedIn is a powerful resource when it comes to social media marketing and is an important tool in particular for B2B companies, but it has the lowest frequency of visitation of all the major social networks. This is important to know, as your company’s messaging should be targeted towards less frequent usage.....
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Prepare for Symantec SSL certificate issues
Google Chrome will now display a warning message publicly on older listed Symantec Certificates.....
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Micro-moments. Technology has changed the way people make buying decisions
Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. ....
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Local Search. What is it and why does it matter?
There’s been terabytes of info written on “Local Search” but it’s still poorly misunderstood. It’s a multi-faceted subject, but understanding the implications of it are immense for the savvy business, regardless of whether they sell online or not.....
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Dynamic Product Ads on Facebook and Instagram
Facebook and Instagram Dynamic Product Ads Campaigns allow for advertisers to show ads for the most relevant products to the right people. ....
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Digital marketing strategies for Shopify sites
Digital advertising strategies for Shopify sites, including dynamic product shopping ads on Facebook and Google.....
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Why every website now needs SSL
Google is moving the goalposts in a major way and all website owners need to take heed or your ranking, and your site conversion, will suffer.....
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Google PageSpeed Score - why it's critical to rankings
Google wants two things from a modern website in order to rank it highly – informative content and premium user experience. Because of this, Google assesses how quickly your site’s pages load and it knows if it’s all too slow your visitors won’t like it … so it will put someone else’s site above yours in its organic search results.....
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