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Web Design and Digital Marketing

What We’re Talking About

Update - The Small Business COVID19 Grant still has funds for Regional Queensland Businesses

Are you a small business in northern Queensland? A high percentage of businesses in regional areas of Queensland have been approved for the Queensland adaption grants. Act now and apply if you haven't already. You can use these grants for website builds or upgrades, online advertising, social media and heaps more. That's $10,000 with no strings attached. This won't last much longer so act today!

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The Google Ads SEO shell game

Ever play three-card monte? Or a good old-fashioned shell game? Digital marketing has a similar shell game involving Google Ads (formerly known as AdWords) and we’ve seen a few of our competitors use it to great effect.

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eCommerce revenue boost follows PrestaShop website makeover

A recent makeover of Australian children’s clothing boutique's PrestaShop website gave it a fresh, modern feel with improvements to branding, site navigation, how products displayed and the overall ease of use which translated into a higher conversion rate and more revenue.

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How social distancing is impacting how Australians use Spotify

Ad impressions on Spotify for Kook clients are increasing as they take advantage of more and more social-distancing Australians using the digital radio platform’s free streaming service. The trend being experienced is in line with Spotify’s own data showing in-home listening has risen considerably since the implementation of COVID-19 measures, with weekday use of home-connected devices currently on par with weekend use. Learn more.

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Navigating coronavirus as a business owner

We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.

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Only 408 sleeps until Christmas

It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.

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Social media management case study: Bulking up social success for a fitness nutrition brand

It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.

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Embracing a social media strategy that delivers on business goals

“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.

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The pros and cons of Google reCatpcha for your website

Why Google reCAPTCHA is your best solution to block spambots from website enquiry forms but it's not always advisable: Spambots flooding website form submissions has long posed a problem for business owners, clogging email inboxes with irrelevant messages and wasting valuable time.

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Quality assurance for your business’s new website

Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.

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Roadmap to a successful website

Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper.

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What you need to know about Google’s Medic Update

Google's latest major algorithm change - Medic Core Update - rolled out in early August. Find out what it's all about, what changes have been made to search engine ranking factors and what you need to do to ensure your site survives and thrives.

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Why a professional upgrade of your WordPress website to Gutenberg is smart business

The new block-oriented WordPress editor, Gutenberg, is intended to provide a better user experience, but DIY upgrades come with high risk. It’s wise to heed caution due to the notoriously fragile nature of WordPress, as any update can produce any number of unforeseen conflicts or functionality issues to be resolved.

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10-plus reasons to upgrade your WordPress editor to Gutenberg

A new era in WordPress has arrived, with the much-hyped Gutenberg editor soon to be added as a core feature. Earmarked as a big leap forward by providing an agile user interface that will dramatically change the way website administrators interact with it, find out why you should upgrade to Gutenberg

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Making sure Google knows how you roll, not bounce

Did you know the way someone leaves your website is critical in how your site ranks? That's right, how they leave! Also, with a bit of cunning, you can specifically report back what your visitors are doing on your page, which Google will reward.

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End of the road for Adobe Business Catalyst

Adobe Business Catalyst will be decommissioned on March 26, 2020. If you have a Business Catalyst website, or are a Business Catalyst partner looking for a solution, talk to Kook about how we can help you migrate to a new solution.

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