Web Design and Digital Marketing
Meta title tags and meta descriptions combine to play a vital role in generating organic search traffic to your website. Learn why they're so important and the recommended best practices for writing them.
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Google moving the goalposts for SEO is common practice, with core updates typically requiring a shift in strategy. But a deindexing bug in early April 2019 has accidentally impacted search engine rankings. Is your website affected? Learn more!....
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One of our many clients' success stories from 2018, following a comprehensive overhaul of their online presence, highlights the importance of acting sooner rather than later to maximise returns. ....
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Driving more traffic from your social media channels to your website – where they can take a valuable action – is part of the recipe for business success. Kook can deliver superior results, as highlighted by what we’ve achieved for a reputable Sunshine Coast and Brisbane regional residential home builder.....
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It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.....
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We've helped a national fitout, joinery manufacturing and construction company increase their LinkedIn following by 57%, increase their Instagram following by 77% and increase engagement on Facebook by 83%. Find out more.....
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“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.....
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Why Google reCAPTCHA is your best solution to block spambots from website enquiry forms but it's not always advisable:
Spambots flooding website form submissions has long posed a problem for business owners, clogging email inboxes with irrelevant messages and wasting valuable time. ....
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Redirect chains are a problem for many websites, especially those that have been around for numerous years, slowing page load speeds and hurting search engine optimisation (SEO) efforts. Find out how they occur and what can be done to fix them.....
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Is your business effectively turning a blind eye to a significant market segment simply by failing to make yourself accessible to the vision impaired on your social media channels? Find out how you can be more inclusive on Facebook, Twitter and Instagram.....
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Running search ad campaigns on Google? You have to hold the No.1 position for optimum success, right? Actually, no. It's absolutely possible to generate sales for less money - improving your digital marketing ROI - from a lower ad position. Find out more!
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Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.....
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Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper. ....
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If you aren’t making the most of your website’s ‘thank you’ page, it’s akin to leaving money on the table. A thank you page is a page that a user is redirected to after filling out a form or completing a goal on your website ... but why create a dead-end and give them the green light to leave your site when you can optimise this page to help achieve your business goals?....
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Is your healthcare website’s search ranking or traffic volume plummeting? Learn the importance of credible content and building trust in the wake of Google’s Medic Update.....
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Google's latest major algorithm change - Medic Core Update - rolled out in early August. Find out what it's all about, what changes have been made to search engine ranking factors and what you need to do to ensure your site survives and thrives. ....
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The new block-oriented WordPress editor, Gutenberg, is intended to provide a better user experience, but DIY upgrades come with high risk. It’s wise to heed caution due to the notoriously fragile nature of WordPress, as any update can produce any number of unforeseen conflicts or functionality issues to be resolved.....
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A new era in WordPress has arrived, with the much-hyped Gutenberg editor soon to be added as a core feature. Earmarked as a big leap forward by providing an agile user interface that will dramatically change the way website administrators interact with it, find out why you should upgrade to Gutenberg....
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Did you know the way someone leaves your website is critical in how your site ranks? That's right, how they leave! Also, with a bit of cunning, you can specifically report back what your visitors are doing on your page, which Google will reward.....
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If your site is lacking in quality content, if the content is hard to read, or if your pages load slow, Google will penalise you. Focus on these 3 key elements to achieve Google awesomeness.....
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On July 24th, 2018, Google AdWords is becoming Google Ads....
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A brief overview on the different ad extensions available to us for new Google Ads campaigns. ....
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There's nothing more valuable to a website than it's historical Google Analytics data. Here's what to do if you're locked out.....
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Adobe Business Catalyst will be decommissioned on March 26, 2020. If you have a Business Catalyst website, or are a Business Catalyst partner looking for a solution, talk to Kook about how we can help you migrate to a new solution.....
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The power of LinkedIn, like all social platforms, comes from people sharing content. As such, it’s important for companies to encourage employees to create their own professional profiles and empower them to share their content.....
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LinkedIn is a powerful resource when it comes to social media marketing and is an important tool in particular for B2B companies, but it has the lowest frequency of visitation of all the major social networks. This is important to know, as your company’s messaging should be targeted towards less frequent usage.....
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Google Chrome will now display a warning message publicly on older listed Symantec Certificates.....
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Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. ....
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There’s been terabytes of info written on “Local Search” but it’s still poorly misunderstood. It’s a multi-faceted subject, but understanding the implications of it are immense for the savvy business, regardless of whether they sell online or not.....
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Facebook and Instagram Dynamic Product Ads Campaigns allow for advertisers to show ads for the most relevant products to the right people. ....
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Digital advertising strategies for Shopify sites, including dynamic product shopping ads on Facebook and Google.....
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Google is moving the goalposts in a major way and all website owners need to take heed or your ranking, and your site conversion, will suffer.....
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Google wants two things from a modern website in order to rank it highly – informative content and premium user experience. Because of this, Google assesses how quickly your site’s pages load and it knows if it’s all too slow your visitors won’t like it … so it will put someone else’s site above yours in its organic search results.....
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What goes in to making a site rank well on Google? We break down the top 9 categories for organic keyword rankings.....
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Server response time (slow website hosting) can have a negative impact on your website's hosting speeds. Read here for more information on addressing this problem. ....
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Kook is a proud Google Premier Partner. Read more about the value a Premier Partner brings to your business' Google AdWords campaign. ....
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The recommended dimensions and specifications for promoted (sponsored) Facebook ads and Instagram ads. ....
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If the web marketing experts you are using aren't analysing your site, and making actual on-site changes as a result of that analysis, you are being ripped off.....
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The Google Trusted Stores program has been replaced with the new Google Customer Reviews program. Learn more here.....
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The Google Analytics URL Builder tool from Google has recently had an update and is now located here:
https://ga-dev-tools.appspot.com/campaign-url-builder/ ....
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We started our website design agency on the Sunshine Coast more than 15 years ago, and we’re proud to say our digital marketing prowess has have helped hundreds of businesses get their online message right.....
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If you are a webmaster or search engine professional, then you need to understand the importance of optimising your search engine results. Even though some of these optimisations are seemingly insignificant, they can provide compounding benefits for your websites traffic and conversions. Since the listings within search engine results are relatively restricted by Google, small optimisations that set your website apart from the crowd are crucial.....
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Online negative ratings, comments and reviews are an unavoidable risk of any business or organisation. It has been proven time and time again that dissatisfied customers and clients are more than likely to share their experience rather than customers who had a good to great experience.....
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The Google Analytics URL Builder is a free tool from Google that allows users to analyse which of their marketing efforts are generating traffic and conversions. Whether you’re creating a unique link for your newsletter campaign or a Facebook status, the Google Analytics URL Builder produces much more reliable website traffic data. ....
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Google Gmail Ads now allow AdWords clients to run more action-orientated display ads that are easily implemented through the Google ad builder and have a huge reach (1 Billion Gmail users Globally each month). The GSPs are high-impact appearing in the Gmail inbox in a message-like format. ....
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As a preferred web developer for the Australian Tourism Data Warehouse, Kook knows many of the issues that face tourism industry providers. On this page, we have put together the first of a series of articles you may find useful, but there is a wealth of information going back many years in our blog you may also want to check out.....
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12 days of expert tips on how to make your website great – let Kook help you to get the best out of your website in 2017.....
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The following is an example of how much of a difference professional AdWords management can make for any business.....
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Snapchat On-Demand Geofilters Snapchat On-Demand Geofilters are an exciting new way to build brand awareness and brand credibility. Snapchat has recently released an upload functionality for their filters which previously was only available for Snapchat staff. This gives birth to great campaign opportunities for businesses big or small who have good branding and/or a social disposition. Campaigns can be tailored to suit most budgets and are a great implementation for brands/business with upcoming events who....
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So you’ve just received the fourth email this week from another company you’ve never heard of saying you aren’t doing as well in Google’s search rankings as you could be. Paradoxically, they usually start with something like “I found your site on the web, but you aren’t ranking very well”. Beware false promises or SEO guarantees We strongly advise caution when it comes to dealing with these types of companies. They are notorious for making....
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