Facebook Rebrands to Meta
The social media company Facebook recently announced a rebrand to Meta, the next chapter of social connection.
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What We’re Talking About
How often should I update my website design?
Is your website 2 years or older? Here's some important information on how soon you should be looking to have it redesigned.
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Google 'Page Experience Update' - What you need to check to ensure your web traffic isn't compromised
A significant Google algorithm update that has had major impact on the web has recently completed its rollout after a rocky few months.
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Safeguard your WooCommerce store ASAP from a recently detected WooCommerce critical vulnerability
On July 13th a critical SQL-injection vulnerability was identified in WooCommerce, versions 3.3 to 5.5, and in the separate WooCommerce Blocks feature plugin, versions 2.5 to 5.5.
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Queensland Government 5k Business Basics Grants Program
The Queensland Government has announced a new $5,000 cash grant for small businesses that can be used towards websites and/or digital marketing. Act quickly!
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Google Ads lead forms extension allows businesses to collect leads without a website
If your business has a website that converts poorly, or you want to present people interested in your business with the fastest way possible to send their information to you, this Google Ads extension may be perfect for you.
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Google PageSpeed Insights (PSI) versus Lighthouse
Lighthouse been around a couple of years, but has become the "go to" for Kook's developers as PageSpeed Insights (PSI) has become less reliable. Google actually claims that PSI now uses the Lighthouse engine, but as you can see below, a comparison shows they are nothing alike.
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How your business can capitalise on Facebook Australia news ban
Facebook has divided opinion – and left publisher business pages bare – over its decision to restrict publishers and people in Australia from sharing or viewing Australian and international news content from February 17, 2021. But with change, there’s always opportunity and this definitely seems to be the case for some businesses in this instance.
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What happens if Google leaves Australia?
Google and the Australian Government are currently at loggerheads with Google threatening to leave Australia if Prime Minister Morrison doesn't find a suitable compromise. Read on to find out what this may mean for your online presence and how best to prepare digitally for any impending fallout your business may face.
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Why copied content and arguing with the Google gods will never work
The Google gods know what they want, and plagiarism is definitely not it. Read more about why copying content from one website to another will always leave you on the losing end of the battle for Google supremacy.
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How your business can have a quack on Apple Maps
Are you getting your ducks in a row when it comes to online business listings? Here's everything you need to know about getting your business listed on Apple Maps Connect. Does your business even qualify for an Apple listing? Find out now.
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Kook’s SEO and paid ads strategy proves right fit for bamboo clothing online store
Ecommerce-focused digital marketing during the COVID-19 lockdown has paid handsome dividends for a Sunshine Coast women’s fashion retailer – and online transactions continue to grow.
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The top 3 Google My Business problems and how to troubleshoot them
While utilising these free Google business listings is a must for all businesses and they provide many great features, the platform does have some shortcomings and occasional functionality issues. Here are three of the most common Google My Business problems.
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Update - The Small Business COVID19 Grant still has $7.5 million left for Regional Queensland Businesses
Are you a small business in northern Queensland? A high percentage of businesses in regional areas of Queensland have been approved for the Queensland adaption grants. Act now and apply if you haven't already. You can use these grants for website builds or upgrades, online advertising, social media and heaps more. That's $10,000 with no strings attached. This won't last much longer so act today!
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Why Google Cloud Platform's website hosting is a no-brainer
Discover the many reasons Kook uses and recommends Google Cloud Platform for website hosting, including pagespeed, SEO, cost-saving, efficiency and business scaling benefits.
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Moving from newspaper ads to online
With several Sunshine Coast newspapers no longer in print, Kook can advise where to find your customers online and get far better ROI on your advertising dollar.
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Boost business by integrating Pipedrive with your website form
Do you use Pipedrive as your CRM? Kook can enable your website form submissions to flow directly into your Pipedrive sales pipeline via an API integration.
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The Google Ads SEO shell game
Ever play three-card monte? Or a good old-fashioned shell game? Digital marketing has a similar shell game involving Google Ads (formerly known as AdWords) and we’ve seen a few of our competitors use it to great effect.
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Google Trends: Knowing when to run a sale and the impact of Black Friday on Australia
Google Trends shows spikes in searches for EOFY in May and June, but biggest spikes of the year are at specific weeks in November and December. Can you guess which weeks?
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How builders can increase leads following the HomeBuilder grant
The Australian Government's HomeBuilder program offers a $25,000 grant for new home builds and renovations, here are some digital marketing strategies builders can use to increase leads.
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Google Ads credits for Australian businesses are now rolling out
Ad credits intended to help alleviate the impact of COVID-19 on Australian businesses have started to appear in Kook clients' Google Ads accounts.
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Retail sales lead generation SEO success story
A leading Australian spa manufacturer has been achieving outstanding results since engaging Kook for SEO services in February 2020.
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eCommerce revenue boost follows PrestaShop website makeover
A recent makeover of Australian children’s clothing boutique's PrestaShop website gave it a fresh, modern feel with improvements to branding, site navigation, how products displayed and the overall ease of use which translated into a higher conversion rate and more revenue.
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Exciting $10,000 grant for digital marketing for Queensland businesses hurt by COVID19
Queensland Government has announced a new $10,000 grant that can be used towards digital marketing to support small businesses hurt by the coronavirus (COVID-19) shutdown restrictions. Contact Kook for more information.
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What price do you put on experience?
Tapping with a hammer: $50. Knowing where to tap: Priceless
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How social distancing is impacting how Australians use Spotify
Ad impressions on Spotify for Kook clients are increasing as they take advantage of more and more social-distancing Australians using the digital radio platform’s free streaming service. The trend being experienced is in line with Spotify’s own data showing in-home listening has risen considerably since the implementation of COVID-19 measures, with weekday use of home-connected devices currently on par with weekend use. Learn more.
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Navigating coronavirus as a business owner
We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.
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The keys to successful Facebook Ads management for large or small businesses
Your Facebook and Instagram advertising strategy needs to take into account your business goals and what stage of their customer journey your target audience is in. Learn more about determining your Facebook Ads campaign objective, cold or warm audience targeting options and the importance of delivering the right message.
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Have you been burned previously when it comes to SEO?
Whether you're sceptical about website SEO or have been burned by a previous poor investment, it's potential for your business growth is huge. Find out more about Kook's approach to contract-free SEO services.
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Why the focus of website SEO packages must extend beyond keyword rankings
Search Engine Optimisation is proven to deliver a more effective return on investment in comparison to other marketing channels – sending more traffic to your site, yielding higher quality sales leads and increasing customer acquisitions. But investing in SEO is playing the long game, with several priority areas. Learn more.
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The role of UX and conversion funnels in maximising the returns your SEO investment
A higher search ranking by itself doesn’t equate to more revenue for your business. That's why key priorities of Kook's SEO programs also include increasing your click-through rate from Google, improving website user experience and lifting the conversion rate to turn more website visitors into customers. Learn more.
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What you need to know about the Google BERT algorithm update
Google can now better understand the intent behind the phrases people search for, meaning it's more important than ever to write your website content for humans rather than robots. Find out more about how the Google BERT algorithm update impacts on your SEO strategy.
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Only 408 sleeps until Christmas
It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.
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Learn how Accelerated Mobile Pages (AMP) can turbocharge your business’s online success
Accelerated Mobile Pages (AMP) are clutter-free, fast loading pages that focus on conversions for maximum results on Google paid ads.
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Has your business lost the stars that used to be in your search result rankings?
If you aren’t seeing the review snippets (review stars) previously visible when your business came up in Google search results, you’ve been impacted by Google’s latest review-rich result algorithm updates.
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Like it or lump it, social comparison is diminishing on Facebook
First Instagram, now Facebook! Australians are being prevented from seeing the number of likes, reactions and video views on other users’ posts in a world-first trial.
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Realestate.com.au withdraws website widgets and webtools
REA Group – the owner of realestate.com.au – has decided to decommission all Webtools and Widgets from its services.
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SEO best practice for writing website page titles and meta descriptions
Meta title tags and meta descriptions combine to play a vital role in generating organic search traffic to your website. Learn why they're so important and the recommended best practices for writing them.
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Has a Google glitch caused ongoing indexing issues for key pages of your website?
Google moving the goalposts for SEO is common practice, with core updates typically requiring a shift in strategy. But a deindexing bug in early April 2019 has accidentally impacted search engine rankings. Is your website affected? Learn more!
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A year of hard work pays off in maximising returns for our client
One of our many clients' success stories from 2018, following a comprehensive overhaul of their online presence, highlights the importance of acting sooner rather than later to maximise returns.
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Social media management case study: Driving traffic to deliver more website goal completions
Driving more traffic from your social media channels to your website – where they can take a valuable action – is part of the recipe for business success. Kook can deliver superior results, as highlighted by what we’ve achieved for a reputable Sunshine Coast and Brisbane regional residential home builder.
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Social media management case study: Bulking up social success for a fitness nutrition brand
It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.
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Social media management case study: Multiple-channel social strategy for a national B2B company
We've helped a national fitout, joinery manufacturing and construction company increase their LinkedIn following by 57%, increase their Instagram following by 77% and increase engagement on Facebook by 83%. Find out more.
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Embracing a social media strategy that delivers on business goals
“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.
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The pros and cons of Google reCatpcha for your website
Why Google reCAPTCHA is your best solution to block spambots from website enquiry forms but it's not always advisable:
Spambots flooding website form submissions has long posed a problem for business owners, clogging email inboxes with irrelevant messages and wasting valuable time.
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Why eliminating redirect chains on your business website can improve your Google ranking
Redirect chains are a problem for many websites, especially those that have been around for numerous years, slowing page load speeds and hurting search engine optimisation (SEO) efforts. Find out how they occur and what can be done to fix them.
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How to ensure accessibility for the visually impaired on your social media channels
Is your business effectively turning a blind eye to a significant market segment simply by failing to make yourself accessible to the vision impaired on your social media channels? Find out how you can be more inclusive on Facebook, Twitter and Instagram.
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Why holding the No.1 advertising position on Google may be hurting your marketing ROI
Running search ad campaigns on Google? You have to hold the No.1 position for optimum success, right? Actually, no. It's absolutely possible to generate sales for less money - improving your digital marketing ROI - from a lower ad position. Find out more!
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Quality assurance for your business’s new website
Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.
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Roadmap to a successful website
Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper.
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