Web Design and Digital Marketing
We know businesses are struggling in the COVID-19 storm and we wish you a fast recovery. With plenty of experience behind us, we’re ready to go into battle with you, mapping out a website upgrade or devising smart digital marketing plans to prepare for when the shutdowns end. When you’re ready to talk, we’re ready to listen. Learn more.....
Read more // Get in touch
Your Facebook and Instagram advertising strategy needs to take into account your business goals and what stage of their customer journey your target audience is in. Learn more about determining your Facebook Ads campaign objective, cold or warm audience targeting options and the importance of delivering the right message. ....
Read more // Get in touch
Whether you're sceptical about website SEO or have been burned by a previous poor investment, it's potential for your business growth is huge. Find out more about Kook's approach to contract-free SEO services.....
Read more // Get in touch
Search Engine Optimisation is proven to deliver a more effective return on investment in comparison to other marketing channels – sending more traffic to your site, yielding higher quality sales leads and increasing customer acquisitions. But investing in SEO is playing the long game, with several priority areas. Learn more.....
Read more // Get in touch
A higher search ranking by itself doesn’t equate to more revenue for your business. That's why key priorities of Kook's SEO programs also include increasing your click-through rate from Google, improving website user experience and lifting the conversion rate to turn more website visitors into customers. Learn more.....
Read more // Get in touch
Google can now better understand the intent behind the phrases people search for, meaning it's more important than ever to write your website content for humans rather than robots. Find out more about how the Google BERT algorithm update impacts on your SEO strategy.....
Read more // Get in touch
It's mid-November 2019 and with only 408 sleeps until Christmas 2020, it's worth considering what business goals you want to achieve by then! Check out the results from one of our clients we’ve worked with this year to reinvigorate their website traffic and sales leads.....
Read more // Get in touch
Accelerated Mobile Pages (AMP) are clutter-free, fast loading pages that focus on conversions for maximum results on Google paid ads. ....
Read more // Get in touch
If you aren’t seeing the review snippets (review stars) previously visible when your business came up in Google search results, you’ve been impacted by Google’s latest review-rich result algorithm updates.....
Read more // Get in touch
First Instagram, now Facebook! Australians are being prevented from seeing the number of likes, reactions and video views on other users’ posts in a world-first trial.....
Read more // Get in touch
REA Group – the owner of realestate.com.au – has decided to decommission all Webtools and Widgets from its services.....
Read more // Get in touch
Meta title tags and meta descriptions combine to play a vital role in generating organic search traffic to your website. Learn why they're so important and the recommended best practices for writing them.
....
Read more // Get in touch
Google moving the goalposts for SEO is common practice, with core updates typically requiring a shift in strategy. But a deindexing bug in early April 2019 has accidentally impacted search engine rankings. Is your website affected? Learn more!....
Read more // Get in touch
One of our many clients' success stories from 2018, following a comprehensive overhaul of their online presence, highlights the importance of acting sooner rather than later to maximise returns. ....
Read more // Get in touch
Driving more traffic from your social media channels to your website – where they can take a valuable action – is part of the recipe for business success. Kook can deliver superior results, as highlighted by what we’ve achieved for a reputable Sunshine Coast and Brisbane regional residential home builder.....
Read more // Get in touch
It’s vital to remember, however, that the strategy around posting on your Instagram business account differs considerably to the strategy required on your Facebook page. Find out how we’ve helped the Australian distributor of an international fitness nutrition brand’s protein powder and sports supplements bulk up their social success across both Instagram – their primary channel – and Facebook.....
Read more // Get in touch
We've helped a national fitout, joinery manufacturing and construction company increase their LinkedIn following by 57%, increase their Instagram following by 77% and increase engagement on Facebook by 83%. Find out more.....
Read more // Get in touch
“Follows” and post engagement – such as “shares”, “comments” and “likes” – are often dismissed as vanity metrics but that is only true if you are failing to connect activity on your social media accounts back to real business objectives. Sales or leads should be the ultimate aim of any social strategy, with building brand awareness and turning customers into loyal brand advocates also worthy goals.....
Read more // Get in touch
Why Google reCAPTCHA is your best solution to block spambots from website enquiry forms but it's not always advisable:
Spambots flooding website form submissions has long posed a problem for business owners, clogging email inboxes with irrelevant messages and wasting valuable time. ....
Read more // Get in touch
Redirect chains are a problem for many websites, especially those that have been around for numerous years, slowing page load speeds and hurting search engine optimisation (SEO) efforts. Find out how they occur and what can be done to fix them.....
Read more // Get in touch
Is your business effectively turning a blind eye to a significant market segment simply by failing to make yourself accessible to the vision impaired on your social media channels? Find out how you can be more inclusive on Facebook, Twitter and Instagram.....
Read more // Get in touch
Running search ad campaigns on Google? You have to hold the No.1 position for optimum success, right? Actually, no. It's absolutely possible to generate sales for less money - improving your digital marketing ROI - from a lower ad position. Find out more!
....
Read more // Get in touch
Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.....
Read more // Get in touch
Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper. ....
Read more // Get in touch
If you aren’t making the most of your website’s ‘thank you’ page, it’s akin to leaving money on the table. A thank you page is a page that a user is redirected to after filling out a form or completing a goal on your website ... but why create a dead-end and give them the green light to leave your site when you can optimise this page to help achieve your business goals?....
Read more // Get in touch
Is your healthcare website’s search ranking or traffic volume plummeting? Learn the importance of credible content and building trust in the wake of Google’s Medic Update.....
Read more // Get in touch
Google's latest major algorithm change - Medic Core Update - rolled out in early August. Find out what it's all about, what changes have been made to search engine ranking factors and what you need to do to ensure your site survives and thrives. ....
Read more // Get in touch
The new block-oriented WordPress editor, Gutenberg, is intended to provide a better user experience, but DIY upgrades come with high risk. It’s wise to heed caution due to the notoriously fragile nature of WordPress, as any update can produce any number of unforeseen conflicts or functionality issues to be resolved.....
Read more // Get in touch
A new era in WordPress has arrived, with the much-hyped Gutenberg editor soon to be added as a core feature. Earmarked as a big leap forward by providing an agile user interface that will dramatically change the way website administrators interact with it, find out why you should upgrade to Gutenberg....
Read more // Get in touch
Did you know the way someone leaves your website is critical in how your site ranks? That's right, how they leave! Also, with a bit of cunning, you can specifically report back what your visitors are doing on your page, which Google will reward.....
Read more // Get in touch
If your site is lacking in quality content, if the content is hard to read, or if your pages load slow, Google will penalise you. Focus on these 3 key elements to achieve Google awesomeness.....
Read more // Get in touch
On July 24th, 2018, Google AdWords is becoming Google Ads....
Read more // Get in touch
A brief overview on the different ad extensions available to us for new Google Ads campaigns. ....
Read more // Get in touch
There's nothing more valuable to a website than it's historical Google Analytics data. Here's what to do if you're locked out.....
Read more // Get in touch
Adobe Business Catalyst will be decommissioned on March 26, 2020. If you have a Business Catalyst website, or are a Business Catalyst partner looking for a solution, talk to Kook about how we can help you migrate to a new solution.....
Read more // Get in touch
The power of LinkedIn, like all social platforms, comes from people sharing content. As such, it’s important for companies to encourage employees to create their own professional profiles and empower them to share their content.....
Read more // Get in touch
LinkedIn is a powerful resource when it comes to social media marketing and is an important tool in particular for B2B companies, but it has the lowest frequency of visitation of all the major social networks. This is important to know, as your company’s messaging should be targeted towards less frequent usage.....
Read more // Get in touch
Google Chrome will now display a warning message publicly on older listed Symantec Certificates.....
Read more // Get in touch
Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. ....
Read more // Get in touch
There’s been terabytes of info written on “Local Search” but it’s still poorly misunderstood. It’s a multi-faceted subject, but understanding the implications of it are immense for the savvy business, regardless of whether they sell online or not.....
Read more // Get in touch
Facebook and Instagram Dynamic Product Ads Campaigns allow for advertisers to show ads for the most relevant products to the right people. ....
Read more // Get in touch
Digital advertising strategies for Shopify sites, including dynamic product shopping ads on Facebook and Google.....
Read more // Get in touch
Google is moving the goalposts in a major way and all website owners need to take heed or your ranking, and your site conversion, will suffer.....
Read more // Get in touch
Google wants two things from a modern website in order to rank it highly – informative content and premium user experience. Because of this, Google assesses how quickly your site’s pages load and it knows if it’s all too slow your visitors won’t like it … so it will put someone else’s site above yours in its organic search results.....
Read more // Get in touch
What goes in to making a site rank well on Google? We break down the top 9 categories for organic keyword rankings.....
Read more // Get in touch
Server response time (slow website hosting) can have a negative impact on your website's hosting speeds. Read here for more information on addressing this problem. ....
Read more // Get in touch
Kook is a proud Google Premier Partner. Read more about the value a Premier Partner brings to your business' Google AdWords campaign. ....
Read more // Get in touch
The recommended dimensions and specifications for promoted (sponsored) Facebook ads and Instagram ads. ....
Read more // Get in touch
If the web marketing experts you are using aren't analysing your site, and making actual on-site changes as a result of that analysis, you are being ripped off.....
Read more // Get in touch
The Google Trusted Stores program has been replaced with the new Google Customer Reviews program. Learn more here.....
Read more // Get in touch