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Web Design and Digital Marketing

Case Study

Pro Computers

Multi-page lead generation website for computer service industry

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Multi-page lead generation website for computer service industry

A trusted name on the Sunshine Coat in the computer service industry, having been operating since 1993, Pro Computers had an existing DIY website that was underperforming in terms of conversion.

They engaged Kook to develop a new site with a modernised design that still maintained consistency with the brand’s offline marketing presence.

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Our approach

The first step involved a design update of the logo to contemporise it, without changing the basic structure, to ensure brand recognition was not affected. The new, sleek style of logo became the building block for the design of the new website. The brand’s primary colours – red and blue – were used more sparingly on the site, reserved for key Call To Action buttons and links.

After discussions with the client about their business and their goals for their website, we decided to give the site a more personal feel, concentrating on their high level of service, customer satisfaction and approachability. This was achieved through the use of imagery, messaging and customer testimonials on the home page.

With their customers separated into two key audiences – home/personal computer users and businesses – the navigation of the site was constructed in a way that enabled each type of customer to easily find information relevant to them.

Certification logos were included as confidence triggers for potential customers, while an enquiry form at the bottom of each page was also added to reduce the number of clicks required for customers wanting to ask a question. Additionally, integration with a third-party platform was built in so existing customers can check the status of their repair quickly and easily via the click of a button.

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The results

Utilising our easy-to-use proprietary content management system called WMS, Pro Computer’s new multi-page website looks great on all sorts of devices and is effective in its primary role as a lead generation site.

It provides a more professional representation of their business, highlighting their capabilities, conveying their expertise and providing confidence in their services.

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