SEO & Webmastering project by Kook

Kook unlocked the potential of organic traffic for more sales

Turkish Towel Co

How we helped

  • SEO

  • Doubled organic transactions

  • Quadrupled organic revenue

The Requirement / Brief

Turkish Towel Co sells high quality Turkish beach towels as well as beach skin and hair care products from a Shopify website.

After managing their paid advertising campaigns on various channels for years with great success, we identified in August 2021 that their organic search traffic had dropped 33% over the first 6 months of the year compared to the same period in 2020.

While the revenue from organic search was only down 3%, we were concerned enough to recommend an SEO project.

SEO project by Kook

The solution

In October 2021, Kook began implementing a search engine optimisation (SEO) strategy for Turkish Towel Co, which the client agreed to run for 3 months.

Throughout these 3 months, Kook:

  • Conducted keyword research
  • Optimised meta data throughout the website
  • Optimised on-page content throughout the website
  • Added custom page titles into collection pages through advanced development work
  • Improved the conversion funnel tracking

SEO project by Kook

 

The Outcome

Since implementing our SEO strategy for Turkish Towel Co at the end of 2021, organic search traffic has increased by 155% over the first 6 months of 2022 compared to the same period in 2021. Organic search also generated 336% more revenue and an increase of 181% in transactions - an outstanding result for the client!

SEO project by Kook

If you want to know how Kook can help your business grow, talk to us today.

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