Kook unlocked the potential of organic traffic for more sales

The Requirement / Brief

Turkish Towel Co sells high quality Turkish beach towels as well as beach skin and hair care products from a Shopify website.

After managing their paid advertising campaigns on various channels for years with great success, we identified in August 2021 that their organic search traffic had dropped 33% over the first 6 months of the year compared to the same period in 2020.

While the revenue from organic search was only down 3%, we were concerned enough to recommend an SEO project.

The solution

In October 2021, Kook began implementing a search engine optimisation (SEO) strategy for Turkish Towel Co, which the client agreed to run for 3 months.

Throughout these 3 months, Kook:

• Conducted keyword research
• Optimised meta data throughout the website
• Optimised on-page content throughout the website
• Added custom page titles into collection pages through advanced development work
• Improved the conversion funnel tracking

The Outcome

Since implementing our SEO strategy for Turkish Towel Co at the end of 2021, organic search traffic has increased by 155% over the first 6 months of 2022 compared to the same period in 2021. Organic search also generated 336% more revenue and an increase of 181% in transactions - an outstanding result for the client!

If you want to know how Kook can help your business grow, talk to us today.

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