Cute and cuddly turns into a serious eCommerce success
How we helped
Increased organic traffic
Improved page speed
More sales leads
Kook's long-term association with MyTeddy
MyTeddy is one of Kook's long-term clients. We feel more life their business partners than their digital agency.
When they first came to see us it was just husband and wife working from their garage with a seriously successful home-based business. Working 12+ hours a day, six days a week.
They trusted Kook to help expand. We built a new eCommerce website. We took over their Google and Facebook Advertising. They started kicking better goals. They moved to a commercial shed and hired staff.
That expansion and success created a whole new set of growing pains. With multiple people involved in the production process for the first time, there had to be a better way to handle the hundreds of emails back and forth, reduce double-handling and the chance of errors, and improve customer service.
The Requirement / Brief
Remove archaic and chaotic use of email to manage hundreds of simultaneous orders in production and handing. Provide a production line style system to enable each area to work autonomously of each other. Reduce training costs by providing guidance to staff throughout the production process.
My Teddy required lots of custom functionality, particularly in relation to the personalised embroidery that is so central to the brand’s success. As part of the process, Kook created customised integration between the website and their warehouse to better automate their manufacturing process, increasing efficiencies.
Designer Dashboard: Incoming orders. Designers create embroidery design, upload into dashboard and emails to customer for approval.
Approval Dashboard: Customers are asked to approve their design. The system has the ability to resend or move orders to another dashboard.
Production: Orders are approved and sent to production.
Labelling: After consignment created they are pushed to the labels dashboard where staff print the labels. Offers ability to bulk print all labels at once.
Packing: Products packed and labels added.
Disptach: Items ready for pickup by Australia post. Once Australia Post picks up the consignment, items are moved into completed.
If you want to know how Kook can help your business grow, talk to us today.