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Web Design and Digital Marketing

Case Study

Pipis at Poyungan

Multi-page brochure and online booking website for the tourism industry

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Multi-page brochure and online booking website for the tourism industry

Not all businesses require custom design and finetuning to the nth degree when it comes to their website. The priority for some is to keep things simple, such as Pipis at Poyungan, with the aim being a functioning, beautiful website within a reasonable budget and with a quick turnaround.

At Kook, we’re proud to be able to accommodate the needs of clients regardless of whether they’re after a complex site requiring full in-depth design consultation or a basic, entry-level site.

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Our approach

One of the few beachfront properties on Fraser Island and named after a shellfish found on the beaches within this World Heritage area, Pipis at Poyungan offers tourist accommodation perfectly positioned for exploring an abundance of natural wonders.

Keeping in mind how we all feel when we need a holiday and the location of the property, our goal was to convey a sense of relaxation and tranquillity – achieved partially through the coastal colour scheme – while also ensuring the natural beauty of Fraser Island prominently featured throughout the site by keeping the design simple and utilising visually strong photography.

Turquoise is associated with refreshment, calmness and wholeness, while incorporating beige alongside it is representative of sand, sun and warmth. The tertiary salmon colour creates balance between the two.

The online booking system needed to be featured strongly, in line with the primary business objective for the site, so we placed a strong Call To Action (CTA) button on the top of thee header across all pages. We also added a “Booking Request” block to feature on all the inner pages, to further increase the chances of goal conversion.

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The results

Pipis at Poyungan’s first website has a mobile responsive design and a simple booking system, enhancing user experience.

The .Net solution also features responsive image galleries to beautifully showcase the accommodation on offer, while it also keeps the main booking CTA – and the contact number – prominent in the mobile header.

Keeping all important elements responsive helps to increase the chances of conversion, due to avoiding the frustrations experienced on many other sites within the tourism industry when attempting to book or make payment on a mobile device.

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If you are looking for a business-minded, digital agency of creative web marketing professionals – not just someone who builds websites, but someone who thrives on building your complete online marketing strategy – put us through our paces and fill in the form below or call 07 54 777 990 right now!




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