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Web Design and Digital Marketing

Case Study

My Teddy

Multi-page eCommerce website for personalised gifts industry

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Multi-page eCommerce website for personalised gifts industry

One of Kook’s pride and joys in terms of eCommerce websites, My Teddy enjoys an incredibly high conversion rate.

More of a partner with Kook, as we’re constantly testing improvements to both the online portal payment system and their digital marketing efforts, My Teddy sells highly customised teddy bears and other high-quality Australian-made gifts – with embroidery templates for their products being a key element of their business.

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Our approach

An eCommerce site built in our proprietary WMS system, My Teddy required lots of custom functionality, particularly in relation to the personalised embroidery that is so central to the brand’s success. As part of the process, we even helped create customised integration between the website and their warehouse to better automate their manufacturing process, increasing efficiencies.

Visually, we’ve ensured a nice mix of both product images and lifestyle photographs featuring My Teddy’s diminutive and super cute brand reps.

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The results

The site performs extremely well on different mobile devices, is fully integrated with Product Listing Ads (PLAs) such as in Google Shopping campaigns and is easy for users to navigate.

We’re proud to be so heavily involved with My Teddy as their lifetime score of 4.9 out of 5 as a participant in the Google Customer Reviews program speaks volumes of the quality of their products and their customer service.

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