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Web Design and Digital Marketing

Case Study

iRidium Security

Multi-page brochure website for hospitality industry security specialists

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Multi-page brochure website for hospitality industry electronic security specialists

With more than three decades’ experience in locksmithing and electronic security, including specialising in the hospitality sector for the past 15 years, Sunshine Coast-based iRidium Security exclusively distributes Orbita technology throughout Australia.

The client wanted a sleek brochure website, specifically targeting the hotel market, to demonstrate their product range which includes hotel room card entry systems, digital in-room safes, touch screen switches and other intelligent hospitality locking solutions.

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Our approach

With the client’s level of expertise obvious and their product range utilising advanced technologies, it was important that their website portrayed them as experienced and providing modern, innovative solutions for hotels, resorts, serviced apartments and the like.

The home page design – full-width, full-height image with a massive, centred caption – conveys a modern feel and is highly engaging, immediately drawing attention to the core message.

Research was conducted into the client’s product range to determine the best layout for the brochure-style product pages and, given the type of variations for each of the products, it was concluded that sliders would be effective in rotating between product options and combinations.

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The results

With a very contemporary design, this website meets our client’s requirements exactly with the products standing out very well for a brochure site, where the objective is simply displaying them – as a reference point for potential buyers – rather than having them added to a cart.

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