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Web Design and Digital Marketing

Case Study

Caribbean Resort

Multi-page brochure and online booking website for the tourism accommodation industry

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Multi-page brochure and online booking website for the tourism accommodation industry

Offering holiday apartment accommodation and family-friendly facilities in Mooloolaba on the Sunshine Coast, Caribbean Resort sought Kook’s assistance after having a Business Catalyst rebuild ditched 50% the way through by a developer who closed down their business after Adobe’s “end of life” announcement for the hosted website solution. We were honoured to be able to rescue them.

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Our approach

While our client wanted to upgrade their website and give it a contemporary facelift, it was equally important that their new Content Management System (CMS) was easy to use and manage. Our proprietary .NET solution, WMS, was ideal.

Caribbean Resort required the redesign to retain a strong brand resemblance to their existing site, while gearing it more towards families to attract a higher volume of repeat guests. As such, we incorporated numerous family-friendly confidence triggers into the design, including references to the resort’s close proximity to the beach, while also beautifully presenting images of the accommodation, amenities and local surrounds in well-organised galleries.

Using clean lines to provide a modern vibe, we added a simple but well-organised navigational structure that makes it easy for visitors to find relevant information about the apartments, location, facilities and any current specials.

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The results

Fully mobile-responsive, the Caribbean Resort website is touch-screen compatible, hooks into their HiSITE accommodation reservation system for direct bookings and has sticky Calls-To-Action (CTA), including a promo code, to encourage visitors to commence the booking process. All of this combines to increase conversion rates.

The website’s admin area fits the bill perfectly for our client also, with a comment being made during training related to the CMS about it being very easy to use.

Our client was so happy with the site and the training received, they left us the following 5-star review on Google: "Kook did a wonderful job creating our new website. (Creative director) Lindsay in particular was very pleasant to deal with, made things very easy to understand and helped us get everything we wanted.  There was even a training day where we learnt how to use the website admin section so we can now make changes ourselves at any time!"

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If you are looking for a business-minded, digital agency of creative web marketing professionals – not just someone who builds websites, but someone who thrives on building your complete online marketing strategy – put us through our paces and fill in the form below or call 07 54 777 990 right now!




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