Multi-page lead generation brochure website for property development industry
A custom-designed online brochure website was required to showcase the development of a small but exclusive residential gated community on the Sunshine Coast, Bel Air at Buderim, while facilitating lead generation.
Our approach
Designed to appeal to the target market, while also matching the client’s print marketing material, we included many Call To Action buttons and an enquiry form on every page with the focus squarely placed on lead generation.
To assist in generating leads, through built-in functionality making use of Cookies stored on each user’s computer, prospects must leave their contact details before they can download floorplans and brochures for the various residences.
The results
With a visually-appealing home page consisting of a full-width image and enough content to arouse interest, including highlighting the development’s masterplan, the site proved to be extremely effective in generating leads with all enquiries from prospective buyers submitted directly to the real estate agency handling the sales campaign.
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