Snapchat Advertising with Snapchat Geofilters
Snapchat On-Demand Geofilters are an exciting new way to build brand awareness and brand credibility.
Snapchat has recently released an upload functionality for their filters which previously was only available for Snapchat staff. This gives birth to great campaign opportunities for businesses big or small who have good branding and/or a social disposition. Campaigns can be tailored to suit most budgets and are a great implementation for brands/business with upcoming events who really want to wow consumers.
You might be thinking “What on earth is a Geo-filter and why would I use it?”.
Let’s dive into the nitty gritty of it.
A Geofilter is an Image overlay found in Snapchat. The App’s permissions access your location via the GPS and data in your phone determining your location. Snapchat has many landmark Geofilters they have added themselves over the years. Snapchat users in Southeast Queensland may have seen the Sunshine Coast filter. This filter is only available to users who’s devices list them as being in Snapchat’s “Sunshine Coast” Geofence.
A Geofence is a virtual barrier that is used to target a specific area. The minimum requirement for a sponsored Geofilter is 20,000 square feet, which is about the average size of an office. The filters can be used for marketing in a couple of ways:
- Firstly you can create the filter to represent your company logo or likeness. This is a great way of building brand awareness.
- The second use is gaining exposure by sponsoring a local event by making a filter and running it for the event. When using such a filter a message pops up with “Sponsored by___” (Insert company’s name who paid for the filter). Sponsoring a local event is a great way to generate a sense of locality, community, and pride. Charity Auctions, Triathlons, Surf Club events… anything that’s local and community-based is perfect!
Whichever your business chooses, both are great way to gain credibility and wow potential clients by staying on top of emerging channels
Creating a Snapchat Geofilter for your business event is as simple as contacting Kook. All we’ll need is a filter-friendly image or logo to create a web-friendly transparent image. From there we’ll define your Geofence and advise on budget with Snapchat. Because few companies offer this type of service, click budgets with Snapchat are still small and inexpensive.