TikTok Ads can help you reach a younger audience
TikTok is a smartphone social media app available on the Apple App Store for iPhone or iPad, on Google Play for Android devices and on Amazon Appstore. After launching in 2016 as “Douyin” in China and then worldwide in 2018, TikTok is now the leading destination for short-form mobile videos in the world. With more than 2 billion mobile downloads and 800 million users worldwide – including 2.5 million users (and growing) in Australia – TikTok is a growing force in social media.
With a younger user base, TikTok Ads offer great potential in reaching a younger audience (Gen Z, largely 25 years or younger). It is a fantastic channel that allows brands to uniquely engage customers in immersive and creative formats, with objectives including website traffic, app installs and growing online sales or other conversions.
While TikTok’s advertising interface is still developing and improving, it already has a few features that help it compete with other channels like Facebook in terms of advertising placements. The TikTok pixel installed on your website can help you determine when a TikTok user has seen your ad and followed it to your site to submit an enquiry or make a purchase.
Ads on TikTok can also target:
- A remarketing audience of people who have visited your website
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- An audience of people with important interests and behaviours
- A “lookalike” audience of people who are similar to your customers
While TikTok Ads is still a relatively new digital strategy for smaller businesses here in Australia, Kook has had some incredible early success with our clients. Website conversion campaigns that generate enquiries for businesses have been very promising, with cost per leads lower than many other social media channels.
What type of businesses should advertise on TikTok?
TikTok’s short form video format is ideal for businesses that:
- Have a product or service that can be visually represented in short videos with fast edits
- Know their ideal customer avatar and/or understand what their target audience is
- Are trying to reach a younger audience (under 30 years old)
You can use TikTok advertising to help increase sales on an ecommerce site, get enquiries on a lead generation site or grow your brand with more exposure on a wildly popular social media app.
At Kook, we help you develop a successful paid campaign on TikTok by helping you determine:
- Campaign objective – What are you trying to accomplish with your ads?
- Audience targeting – Who are you trying to reach?
- The messaging – What video content will help convey your key messages and calls to action?
Kook takes the time to get to know your business and what you hope to gain from your advertising spend to ensure clarity around these three elements from the very start. Coupled with ongoing expert optimisation of the campaigns over time, with an aim of continually driving stronger return on ad spend, this approach typically delivers strong results for our clients who want to add TikTok advertising to their digital strategy.
Does advertising on TikTok mean you have to post videos on TikTok all the time?
Definitely not! There’s a big difference between an organic social media strategy and a paid social media strategy. We’re talking about a paid strategy here, and a paid social media strategy using ads on TikTok is a well-engineered campaign with a concise message that will help you gain leads or sales from TikTok users. We’ll help you develop the video content for that campaign, but no, you won’t need to post daily videos of you or your staff doing dances or challenges. We’ll leave that to Sophie Monk.
How much does it cost to advertise on TikTok?
TikTok Ads costs are comparable to Facebook and Instagram. A daily budget is set, and all advertising costs are completely transparent. Campaigns can be stopped at any time and Kook will help you determine if you’re getting a positive return on investment.
Talk to Kook today about leveraging TikTok advertising to grow your business.