One of the most popular digital radio platforms in Australia is Spotify, and the opportunities for reaching potential customers through Spotify ads is one of the least talked about in the digital marketing world. Spotify ads are audio ads that allow advertisers to reach users on the free version of Spotify. With around 129 million listeners on the free version, Spotify offers a rich network of targeted advertising to those looking to expand their digital marketing strategy.
Spotify ads have a duration of 15-30 seconds and are served to specified users in designated ad breaks between songs, on both mobile and desktop devices. Spotify selects these ad breaks typically every 15 minutes, however if a user listens to a sponsored advertisement when starting a session they get to have 30 minutes of uninterrupted music streaming.
Combined with the audio is an accompanying image of the advertiser’s choice that can be linked to a specified URL. The audio script is written by the advertisers, detailing the product or service offerings. Spotify Ad Studio also allows advertisers to pick the voice over artist. This means the voice can be male or female, of an age that you specify and sound that you like. You can even add background music for no extra cost.
Target your desired audience on Spotify
Spotify advertisements also provide detailed targeting options allowing advertisers to select the age, gender and location of users as well as their activity on the platform, interests and music taste. They also let you select the budget and schedule that best suits you, providing forecast impression estimates of the ad.
For example if you are targeting users on the Sunshine Coast by location (this can be divided into suburbs), a $250 budget (minimum budget on Spotify) will get you an estimated reach of 4-6K people and an estimated listens of 11-12K, which works out to be only 2 cents per listen!
The targeting options don’t stop here. Advertisers can further narrow the target audience of the Spotify ad by music or podcasts they interact with. For example you can target the users’ interests, whether it be comedy related, gaming or fitness with related podcasts or playlists. This means you can target users at all times while they are engaged with the platform. This could be while they are working out, cooking, at a party or relaxing at home. Device targeting can also be used with targeting of mobile, desktop, android and IOS users available.
Get Kook to manage your Spotify Ads
As experts in digital marketing, Kook understands online advertising. With the knowledge and skill set to develop a successful Spotify advertising campaign, Kook can ensure that you get the most out of your budget in Spotify Ad Studio, allowing you to target users that are most likely to interact with your brand. By continually monitoring and optimising the campaign, Kook can assure your campaign is always performing at its best.
If you are interested in Spotify ads and want quality leads, talk to Kook today!