The Google Display Network is a collection of more than a million websites, apps and videos that reach 80% of internet users around the world. While the Google Search Network helps you reach people when they’re looking for your services, the Google Display Network helps you reach people earlier or later in the buying cycle.
Websites and apps on the display network are divided by content, topics and keywords, so we can target specific types of websites (including specific placements if there are specific websites you want to reach).
There are also many different powerful options for targeting viewers of websites on the Google Display Network. You can target based on:
- Shopping habits
- Previous users of your website or app (aka remarketing)
- Previous customers (even offline customers)
- Just about anything you can imagine!
And because it’s Google Ads (formerly Google AdWords), we can target bids based on time, date, location, schedule or anything that helps give us an advantage over the competition.
All of this data helps the Google Display Network become one of the most effective visual advertising placement systems on the planet, and a vital touchpoint in the buying lifecycle for most customers. It helps us reach the right audience, targeting your message to potential customers at the right place and the right time.
Contact us today to get your ads on the Google Display Network.