leslie zeder seo specialist sunshine coastleslie zeder senior seo specialist
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Leslie Zeder

Senior SEO Specialist & Copywriter

Years of fuelling websites for a diverse range of Australian businesses with content optimised for organic search purposes has given Leslie a deep appreciation for the power of SEO and well written copy.

Moving from SEO content creation into SEO specialisation around 6 years back upon joining Kook was a natural progression for Leslie, who is a Google Analytics certified professional.

She oversees the SEO-side of things within the Digital Marketing department, giving SEO advice and input as requested to the Head of Digital, as well as, providing ongoing SEO training, guidance and direction to junior SEO staff.

Leslie manages around 35 client projects per month, for which she works to deliver SEO improvements as best as possible. Most often, SEO client business objectives for SEO ROI revolve around increasing ecommerce sales, or increasing leads (clicks of the phone number or email on the website, site contact form submissions etc.).

As Head Copywriter, Leslie also performs the bulk of Kook SEO copywriting for various client web-page projects (including new pages & page rewrites). 

As a bilingual Swiss-born Aussie who grew up on the Sunshine Coast, Leslie lives for overseas travel and seeing more of Europe and the rest of this amazing world. She also loves Thai food, and international cuisine. As for what she does out and about on the Sunshine Coast, Leslie spends her free time enjoying mini-hiking adventures which take her and her great dane, cross bull arab, off the beaten track. She has also recently taken up kayaking again at Golden Beach. 

And, as an avid film and TV buff and PS5 gamer, she also delights in geeking out at the Supanova Convention in Brisbane every other year. 


Bachelor of Fine Arts

Queensland University of Technology

Major: Film and Television

Graduate Certificate of Journalism

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