Industry insights

There's nothing more valuable to a website than it's historical Google Analytics data. Here's what to do if you're locked out.

Quality control is paramount prior to the launch of a new business website. While it’s not uncommon for other website companies to prioritise the visual appeal and churn out pretty sites full of hidden functionality issues, which therefore fail to benefit your business in achieving its objectives, we steer clear of providing our clients such a disservice.

With several Sunshine Coast newspapers no longer in print, Kook can advise where to find your customers online and get far better ROI (return on investment) on your advertising dollar.

Having started in ‘the business of internet’ before Google began advertising, our two decades of experience helping more than 1000 businesses of all sizes and from all industries has shaped our approach to providing customised web solutions. We realise you don’t always have everything planned out from A to Z, so we’re flexible in our approach. After all, when it comes to the web's many moving parts, it’s more about having a roadmap rather than a whole whitepaper.

Google Ads is a powerful advertising platform, but without proper budget management, you run the risk of overspending and wasting resources.

If you aren’t making the most of your website’s ‘thank you’ page, it’s akin to leaving money on the table. A thank you page is a page that a user is redirected to after filling out a form or completing a goal on your website ... but why create a dead-end and give them the green light to leave your site when you can optimise this page to help achieve your business goals?

LinkedIn is a powerful resource when it comes to social media marketing and is an important tool in particular for B2B companies, but it has the lowest frequency of visitation of all the major social networks. This is important to know, as your company’s messaging should be targeted towards less frequent usage.

As of November 1, 2016, Google charges GST on AdWords. GST had not been applicable before this time. Other international social media giants are sure to follow.

Google Gmail Ads now allow AdWords clients to run more action-orientated display ads that are easily implemented through the Google ad builder and have a huge reach (1 Billion Gmail users Globally each month). The GSPs are high-impact appearing in the Gmail inbox in a message-like format.

Is your business effectively turning a blind eye to a significant market segment simply by failing to make yourself accessible to the vision impaired on your social media channels? Find out how you can be more inclusive on Facebook, Twitter and Instagram.

The power of advertising on Facebook. There are multiple types of Facebook advertising. Demographic targeting This is where you target people based on where they live, how old they are, relationships,; etc. eg, I want to show my ad to males between 25 and 45 years old within 20km radius of Maroochydore who are interested in surfing. This method is the least “targeted” approach, but is

Definitions of Common Terms: To further assist in reading SEO, SEM and CPC Advertising reports, here are definitions for some common terms.