Industry insights

What goes in to making a site rank well on Google? We break down the top 9 categories for organic keyword rankings.

There’s been terabytes of info written on “Local Search” but it’s still poorly misunderstood. It’s a multi-faceted subject but understanding the implications of it are immense for the savvy business regardless of whether they sell online or not.

The recommended dimensions and specifications for promoted (sponsored) Facebook ads and Instagram ads.

Remarketing Google’s Remarketing service allows businesses to advertise to customers that have already visited their website. This creates a ‘sticky’ presence for the brand generating a more loyal audience who are less likely to forget the brand. Serving engaging banner ads to the remarketing audience is crucial so deciding between static and animated ads is not something to choose lightly. Static versus Animated Ads Web advertising banners on the

Lighthouse been around a couple of years but has become the "go to" for Kook's developers as PageSpeed Insights (PSI) has become less reliable. Google actually claims that PSI now uses the Lighthouse engine; but as you can see below a comparison shows they are nothing alike.

Google Trends shows spikes in searches for EOFY in May and June but biggest spikes of the year are at specific weeks in November and December. Can you guess which weeks?

Do you ever receive unsolicited emails from SEO “experts” pointing out they’ve found mistakes on your website, and how they can help you rank at the top of Google’s search results? So do we.

What does a website cost? The question most people want answered first but realistically you need to know answers to every other question first before a quote can be close to accurate. A better way of asking is “what’s your website worth to your business?”

Discover the many reasons Kook uses and recommends Google Cloud Platform for website hosting, including pagespeed SEO, cost-saving, efficiency and business scaling benefits.

In short, domains are not “changing” from .com.au to just .au. That's just hype. Here's what you need to know if your business is considering registering the .au version of a domain.

The Google gods know what they want, and plagiarism is definitely not it. Read more about why copying content from one website to another will always leave you on the losing end of the battle for Google supremacy.

Digital marketing touchpoints refer to the online interactions consumers have with a business’s digital marketing strategy.