Website design process.
Tried and proven over 20 years of project management. Below is the breakdown of the process you can expect when getting your website designed by Kook.
Planning your website properly is key to success.
Our experience shows that thoughtful planning leads to stronger results. Before a single page is designed, we work with you to understand your goals, structure your content, and set your website up for long-term success.
Clear communication.
You work directly with the designer building your site, keeping communication fast and simple.
Experienced specialists.
With 20 years’ experience and a multi-disciplinary team, the right expert is involved at each stage of your project.
Defined processes.
Our proven workflow keeps your site moving smoothly from concept to build to launch.
We are with you every step of the way.
We are obsessed with modern, elegant design that delivers results. Below is what to expect during your project.
Have you ever found yourself browsing a website and noticing either that things look a little outdated or issues with functionality? When this happens, it can not only be frustrating, but most likely negatively influence any decision to make a purchase or do business with the company.
If your website is also looking dated, things are not working the way they should, or navigating your site is not intuitive to the user, it is likely hurting your sales or other business goals.
Well-designed websites are not only better at generating traffic, but also have better conversion rates.
Some common signs that your site is in desperate need of a facelift include:
- It looks or functions poorly on mobile devices
- It still uses Flash
- Your search rankings are low
- Your bounce rate is climbing
- Outdated design or once-trendy elements now giving the wrong first impression
A website makeover can include improving mobile responsiveness, fixing navigation issues, ensuring brand consistency and adding elements that build confidence and trust. It is also a great opportunity to refresh graphics, photos, videos and text.
Every makeover project receives a dedicated project manager and is handled by specialists familiar with WordPress, Magento, Shopify, Squarespace, Joomla, Drupal and some custom CMS platforms.
Your project at a glance.
Below is the process you can expect when designing your website with Kook.
Laying the foundation for your web project.
Timeframe.
An average project takes 6 to 8 weeks depending on size and functionality. Start times may vary during busy periods and we confirm your expected timeline when you request a quote.
Understanding your needs.
Our design team meets with you to gather preferences, discuss goals and understand your business.
Preparing for success.
This stage sets the foundation for the concept design and the content plan that follows.
Bringing your website design to life.
Concept creation and sign off.
We create an interactive design concept showing how your site will move and respond, rather than relying on static images. You also receive a design rationale explaining the thinking behind the layout.
Refinements.
You can request changes at this stage. Most feedback involves small tweaks, but if something may negatively impact conversions or user experience, we will give honest advice.
Building your website with precision.
Content creation.
You can choose how your content is produced. Options include copywriting, stock photography selection, professional photography, copy optimisation or providing your own content. Your project manager guides you through this process from the outset.
Build phase.
Once your concept and content plan are approved, our developers build your site based on the interactive design.
Quality control and testing.
We test across major mobile devices and desktop environments with more than 0.1 percent usage. Pages, forms, links and functionality are checked thoroughly before you receive the draft for review.
Preparing your site for a confident launch.
Training.
Where needed, we provide face-to-face training on how to edit your content and manage your website.
After launch.
Once your site is live, we sit down with you to discuss strategies for getting traffic to your new website. This includes a free session with our digital marketing team to explore SEO, Google Ads, Facebook Ads and other channels.
We're ready to move,
are you?
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