A clear brand and a strong start. Setting Oh My App up for launch success.
- Brand discovery and design.
- Single-page website.
- Pre-launch app marketing.
The Requirement /Brief
Oh My App is a new mobile application designed to simplify everyday meal planning and event organisation. The app allows users to plan meals, access recipes, manage shopping lists, estimate grocery costs, and even plan events such as Christmas or family gatherings. With launch planned for December 2025 across Android and iOS, Oh My App required a full brand identity, website and pre-launch marketing strategy to build awareness and capture early interest.
The Solution
Kook delivered a complete end-to-end solution, beginning with a Discovery Session to define Oh My App’s positioning, target market and visual direction. From there, we created a modern and approachable brand identity that reflected simplicity, convenience and family connection. A comprehensive brand style guide was also developed to ensure consistency across all future touch points, including digital assets and app design.
The website was designed as a clean, single-page experience that introduces the app, outlines its features and captures early leads via a contact form. Copywriting focused on crafting strong unique selling points and messaging that spoke to everyday users, families and busy households.
To generate pre-launch momentum, Kook implemented a Meta Ads strategy focused on brand awareness and engagement. Campaigns ran across Facebook and Instagram, targeting users interested in home organisation, meal planning and family lifestyle content. The objective was to build recognition and capture early sign-ups ahead of the app’s release.
The Outcome
Even before launch, Oh My App achieved measurable traction online. In October 2025, Meta Ads generated 60 contact form submissions at a cost per result of $7.84. These early results demonstrate strong audience interest and brand resonance well before the app’s availability on mobile stores.
The new branding and website now provide a solid foundation for continued growth, positioning Oh My App for a successful launch and expansion phase. The combination of clear messaging, cohesive design, and targeted marketing has already begun to build awareness and anticipation within its key audience segments.
The Oh My App branding process included full logo design, colour palette and typography selection, and a detailed style guide to support future development and marketing activity. The single-page website was built to be visually engaging, fast-loading and mobile-optimised, ensuring a seamless experience for visitors.
Meta Ads campaigns are being continuously optimised for reach and engagement as the app’s release approaches. Audience insights from these campaigns are now informing future creative direction and launch marketing plans.
Oh My App is now equipped with a strong brand presence, a clear voice and a growing audience, ready to make its mark when it launches later in 2025.
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