Precision targeting for patient growth.
- Targeted Google Ads.
- Strong SEO performance.
- Consistent patient lead growth.
The Requirement /Brief
Dr Jill O’Donnell is a vascular and endovascular surgeon based on the Sunshine Coast. While many patients are referred through GPs, the practice wanted to expand its reach through digital channels, particularly for patients actively searching for vascular treatment options online. The goal was to generate more direct enquiries through her website by increasing visibility for terms such as vascular surgeon, varicose vein treatment, and related searches in the Sunshine Coast region.
The Solution
To support this growth, Kook launched a targeted digital marketing strategy combining Google Ads and SEO. Our Google Ads campaign was designed to generate high-intent leads through form submissions and phone calls. SEO supported this by boosting visibility in organic search, with a focus on treatment-specific and location-based keywords.
Landing pages were continuously improved with relevant, search-optimised content and clear call-to-action pathways. Over time, the strategy has shifted from basic awareness to a performance-focused model that consistently delivers measurable growth.
The Outcome
Google Ads performance over a 12-month period showed strong improvements in efficiency and enquiry volume. The campaign delivered a 192.9% increase in leads, while reducing cost per lead by 24.3%. Conversion rate also improved by 61%, with an average cost per lead of $44.38—43.16% lower than the industry benchmark.
SEO efforts have also delivered long-term results. In the two years following the project launch, organic sessions increased by 157.4%, with new users up 144.9%. Organic lead generation rose by 478.6%, supported by a 4.1% increase in engaged sessions.
The SEO strategy involved a significant restructure of the website’s navigation, shifting from a blog-led layout to a service-based structure. This change helped users more easily find information about specific treatments, leading to stronger internal linking and more intuitive journeys.
In Google Ads, campaigns were continually refined using performance data, geographic insights and landing page improvements. Keywords were tightly aligned with intent, ensuring that ads reached people actively seeking vascular specialists and services.
Together, SEO and Google Ads now work in unison to support consistent practice growth, driving qualified traffic and turning interest into booked consultations.
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