Pitching Success. How a website redesign elevated Bell Tent Hire Co’s bookings.
- Website redesign.
- Improved user experience.
- Record lead growth and lower costs.
The Requirement /Brief
Bell Tent Hire Co turns outdoor events into unforgettable glamping experiences, offering marquee and tent hire for weddings, festivals, and private functions across South East Queensland and Northern NSW. Having first partnered with Kook in 2018 for SEO and Google Ads management, Bell Tent Hire Co later expanded its digital strategy to include Facebook Ads in 2020. After several years of growth, the team re-engaged Kook in 2023 to redevelop its website to better reflect its brand identity, improve usability, and support ongoing marketing performance. The website redesign aimed to enhance navigation, streamline enquiry processes, and strengthen calls to action. It also needed to incorporate a new conditional logic form that allowed users to select products, packages, and add-ons easily. In addition, Kook was tasked with redeveloping the site on a more stable, low-maintenance platform and transitioning to a .com.au domain to boost local SEO.
The Solution
Kook delivered a complete redesign and redevelopment of the Bell Tent Hire Co website, creating a platform that combined visual appeal with functional clarity. The new design improved navigation and layout while integrating a dynamic conditional logic form that simplified the user journey from interest to enquiry. The addition of detailed FAQ sections and event-specific pages improved user engagement, while stronger calls to action guided users toward booking and contact points.
To complement the new site, Kook continued managing Bell Tent Hire Co’s digital marketing campaigns across Meta and search platforms. The strategy focused on driving consistent traffic, improving lead quality, and reducing acquisition costs through data-led optimisation.
The Outcome
Bell Tent Hire Co has achieved consistent growth since partnering with Kook, with strong results across SEO, Meta Ads and website conversions.
Between 2018 and 2022, organic search traffic increased by 133%, while enquiries from organic channels grew by 233%. Overall enquiries increased by 45%, with Meta Ads contributing 37% of website traffic and 21% of total enquiries during this period.
More recent results demonstrate continued improvements in Meta Ads performance:
- October 2025 vs October 2024: Leads increased by 233.3%, while cost per lead decreased by 70.1%.
- July 2026 vs July 2025: Quote requests increased by 61.54%, with a 38.36% reduction in cost per result.
Alongside these marketing improvements, Kook developed a new website focused on speed, usability and conversions. The improved structure makes it easier for customers to explore hire options and submit enquiries, while the move away from WordPress has reduced maintenance requirements and improved website stability.
Ongoing SEO, Meta Ads management, conversion tracking and regular creative updates continue to improve campaign performance and lead generation efficiency.
Together, these improvements have strengthened Bell Tent Hire Co's online presence, increased brand visibility and helped generate more enquiries and bookings across the region.
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