Pitching Success. How a website redesign elevated Bell Tent Hire Co’s bookings.
- Website redesign.
- Improved user experience.
- Record lead growth and lower costs.
The Requirement /Brief
Bell Tent Hire Co turns outdoor events into unforgettable glamping experiences, offering marquee and tent hire for weddings, festivals, and private functions across South East Queensland and Northern NSW. Having first partnered with Kook in 2018 for SEO and Google Ads management, Bell Tent Hire Co later expanded its digital strategy to include Facebook Ads in 2020. After several years of growth, the team re-engaged Kook in 2023 to redevelop its website to better reflect its brand identity, improve usability, and support ongoing marketing performance. The website redesign aimed to enhance navigation, streamline enquiry processes, and strengthen calls to action. It also needed to incorporate a new conditional logic form that allowed users to select products, packages, and add-ons easily. In addition, Kook was tasked with redeveloping the site on a more stable, low-maintenance platform and transitioning to a .com.au domain to boost local SEO.
The Solution
Kook delivered a complete redesign and redevelopment of the Bell Tent Hire Co website, creating a platform that combined visual appeal with functional clarity. The new design improved navigation and layout while integrating a dynamic conditional logic form that simplified the user journey from interest to enquiry. The addition of detailed FAQ sections and event-specific pages improved user engagement, while stronger calls to action guided users toward booking and contact points.
To complement the new site, Kook continued managing Bell Tent Hire Co’s digital marketing campaigns across Meta and search platforms. The strategy focused on driving consistent traffic, improving lead quality, and reducing acquisition costs through data-led optimisation.
The Outcome
Bell Tent Hire Co has experienced steady growth since first partnering with Kook. Between 2018 and 2022, organic search traffic increased by 133 percent, while enquiries from organic channels grew by 233 percent. During the same period, total enquiries rose by 45 percent, and Facebook Ads contributed to 37 percent of total website traffic and 21 percent of total enquiries.
Results continued to impress. Meta Ads performance in October 2025 showed a 233.3 percent increase in leads and a 70.1 percent decrease in cost per lead compared to the same month the previous year. The long-term collaboration has consistently driven strong outcomes across both paid and organic channels, reflecting the effectiveness of Kook’s strategic approach.
The new Bell Tent Hire Co website was designed for speed, clarity, and conversion. The structure supports both product discovery and event-specific content, while the integrated form system improves the user experience for event organisers and private customers alike. Moving to a non-WordPress system reduced maintenance requirements and improved stability.
Digital marketing activity continues to include ongoing optimisation across Meta Ads, SEO, and conversion tracking. Regular creative refreshes and data-based refinements have ensured continuous improvement in lead generation and cost efficiency.
With a refreshed digital foundation and a results-driven marketing strategy, Bell Tent Hire Co continues to elevate its online presence, expand brand visibility, and deliver more bookings across the region.
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