Discovering new ways to hike up sales.

Kook created a guided and personalised journey for users to explore the variety of products available. Our goal was to guarantee that each user could effortlessly discover the product that perfectly aligns with their needs. Along the way Fraser Dingo 4WD Adventures rebranded from "Fraser Island" to the newly renamed "K'gari", and also wanted to rebrand the business from "hiking" to "walking tours" to better illustrate the nature of the business.

We felt that merging the luxury and self-guided options into one website would be the best way to market the walking tour side of the business, rather than trying to maintain two separate websites. We moved forward with a completely custom design to ensure they were matching with largest competitor.

Details

Ensuring accurate display of branding colors and logos for each walk type, along with their primary branding colour, was crucial for this build. Consistent application of specific branding and colours on each page enables users to easily distinguish between different walks

Creating a user-friendly experience for hikers and tourists to immerse themselves in all K’gari has to offer was a top priority following Covid and the re-evaluation of the business’s target audience.