TikTok advertising.
Today's youth are tomorrow's customers. If you’re looking for younger customers for your business and you’re not sure how to reach them, TikTok may be the answer.
Reach younger customers with TikTok Ads.
TikTok allows brands to connect with younger audiences in creative, immersive ways — without needing to produce daily videos or follow trends.
Next-generation audience.
Reach people actively searching for your services across the Microsoft search network.
Creative ad formats.
Track performance and conversions through a transparent pay-per-click model.
Smarter targeting.
Use remarketing, interest targeting and lookalike audiences to reach the right people.
And no, you don’t have to make videos yourself.
Advertising on TikTok without the pressure of daily posting.
You’ve probably heard that TikTok is popular with people under 30, but it’s not always clear how the platform works — or how advertising on it fits into your digital strategy. Does advertising on TikTok mean you’ll need to post every day? Do you need to learn the lingo? And how do you know if your ads are working?
TikTok is a smartphone social media app available across all major app stores. After launching in 2016 as “Douyin” in China and releasing globally in 2018, TikTok has become the world’s leading destination for short-form mobile videos.
With more than 2 billion mobile downloads and 1.3 billion users worldwide — including 8.5 million in Australia — TikTok is now one of the most influential social platforms. For brands targeting Gen Z and younger millennials, it offers enormous potential.
TikTok Ads let you engage users through immersive video, with campaign objectives including website traffic, app installs, sales and lead generation.
Reach a young, fast-growing audience.
While TikTok’s advertising interface is still developing, it already includes features that help it compete with other channels. The TikTok pixel installed on your website allows you to track when a TikTok user has viewed your ad and then visited your site to make a purchase or submit an enquiry.
Ads on TikTok can target:
- A remarketing audience of people who have visited your website
- An audience defined by key interests and behaviours
- A lookalike audience similar to your existing customers
Kook has seen excellent early results through TikTok Ads, including strong website conversion campaigns achieving lower cost-per-lead than many other social platforms.
Businesses ideal for TikTok’s short-form format.
TikTok’s video-first approach is ideal for businesses that:
- Have a product or service that can be visually represented in fast-edited videos
- Know their ideal customer profile
- Want to reach a younger audience (under 30 years old)
TikTok Ads can drive sales for ecommerce stores, generate enquiries for service-based businesses and build brand awareness for companies targeting younger demographics.
Getting your objectives, audience and message right.
At Kook, we help you shape:
- Campaign objective – What you want your ads to achieve
- Audience targeting – Who you want to reach
- Messaging – What video content and key messages will drive action
We take the time to understand your goals, then continually optimise your campaign to improve return on ad spend.
Re-engage users already familiar with your brand.
TikTok Ads can build remarketing audiences from users who:
- Visited your website
- Interacted with your TikTok profile
- Engaged with previous campaigns
This provides extra touchpoints to move people further along the customer journey.
Find new customers similar to your best buyers.
TikTok allows advertisers to build lookalike audiences based on their existing customer data. This helps your brand reach the users most likely to convert — based on interests, behaviours and demographic traits that match your current customers.
No! TikTok Ads don’t require daily posting.
A paid TikTok strategy is not the same as an organic one.
Paid TikTok campaigns use planned, professionally developed creative with a clear message focused on generating leads or sales.
You won’t need to post daily videos, dances or challenges. Kook can help develop the video content required for your campaign without needing ongoing organic posting from you or your team.
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