Spotify Ads - the 'other' radio.
Low-cost demographic and geographic targeting to tuned-in audiences. On worksites and in offices across the country, people are listening to music via Spotify.
Spotify Ads offer highly targeted, low-cost advertising.
Best of all, you can pinpoint exactly where you want to be heard for incredible value. Spotify gives you the ability to reach engaged, attentive listeners with precise audience targeting and exceptional affordability.
Audio ads on Spotify.
Deliver your message between songs to listeners using the free version of Spotify.
Powerful targeting.
Select audiences by age, gender, location, interests, activity and more.
Engaged audiences.
Reach users who are actively listening, not scrolling past your ads.
Two cents per listen is music to our ears.
Reach new markets with Australia’s favourite audio streaming platform.
One of the most popular audio streaming platforms in Australia is Spotify. The opportunities for reaching potential customers through Spotify Ads are surprisingly under-discussed in the digital marketing world. Spotify Ads allow businesses to reach users who listen via the free version of the app.
With around 400 million monthly listeners worldwide, 11 million Australian users, and 6 million Australians using the free version, Spotify offers a massive advertising network for marketers wanting to expand their digital reach.
Short, dynamic audio ads delivered between songs.
Spotify Ads typically run for 15–30 seconds during ad breaks on both mobile and desktop. If a user listens to a sponsored ad at the start of their session, they enjoy 30 minutes of uninterrupted music.
Each ad is paired with a clickable image linked to your chosen URL. You can script your own audio, select the voiceover artist, and add background music at no extra cost.
Reach listeners based on who they are and what they enjoy.
Spotify allows you to refine your audience by:
- Age
- Gender
- Location (down to suburb level)
- Interests
- Music taste
- Platform behaviour
- Device type (mobile, desktop, iOS, Android)
You can also set your own budget and schedule, with Spotify providing forecast impression estimates.
Exceptional value with highly efficient CPM and CPC.
A minimum $250 budget targeting Sunshine Coast users typically reaches 4,000–6,000 people and delivers 11,000–12,000 listens — around two cents per listen.
Targeting can also be narrowed by:
- Playlists (e.g. fitness, comedy, gaming)
- Podcast categories
- Activity moments such as workouts, commuting or cooking
This ensures your ads reach the right people at the right time.
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