Microsoft Bing Ads.
Often overlooked, Bing search engine advertising can provide cost-effective leads. Kook is a Microsoft Ads Partner and can help you navigate the PPC minefield to get the best conversion.
Expand your reach with Microsoft Bing Ads.
Microsoft Ads gives your business access to a highly valuable, often untapped audience across Bing, Yahoo and AOL, offering lower competition and more cost-effective clicks.
Search marketing.
Reach people actively searching for your services across the Microsoft search network.
Measurable results.
Track performance and conversions through a transparent pay-per-click model.
Lower CPC.
Benefit from reduced competition and pay less per click compared to Google Ads.
Microsoft Ads across Bing, Yahoo and AOL.
Access an overlooked but high-value search audience.
Microsoft Advertising (formerly Bing Ads) is similar to Google Ads, using pay-per-click keyword bidding to place ads above organic search results.
The difference is reach: Microsoft Ads operate across Bing, Yahoo, AOL and partner websites, giving you access to a unique segment of search users, many of whom you won’t reach through Google.
Every time a user searches for something related to your products or services, your business has an opportunity to appear in front of them. Ad visibility is based on relevance, bid strength and ad quality.
Why Microsoft Ads are worth considering.
Using Microsoft Ads in addition to, or instead of, Google Ads allows you to:
- Reach a different search audience
- Import campaigns directly from Google Ads
- Encounter less competition for ad placements
- Pay lower cost-per-click (CPC)
- Advertise across Microsoft search and display networks
This provides strong visibility across an audience that Google cannot always reach.
Reach users you won’t find on Google.
Microsoft Ads hold roughly 10% of the search ads marketplace.
Much of this comes from Bing being the default search engine on all Microsoft devices and systems.
This creates a valuable segment of users, especially corporate, government and enterprise environments, who regularly use Bing, Yahoo or AOL for everyday searches.
A diverse search network with strong placements.
Microsoft Ads serve across three search engines and various partner sites. This diversity increases your brand’s chances of appearing in high-visibility positions, as competition is lower and ad quality has a greater impact on ranking.
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