Maximise your B2B reach with LinkedIn marketing in Australia.
Marketing on LinkedIn presents an excellent opportunity to target business owners and other B2B audiences that no other social platform can.
Marketing on LinkedIn.
It reinforces brand awareness through campaigns targeting remarketing audiences and demographic audiences of key decision-makers in defined industries. Reach key decision-makers, build professional credibility, and generate high-quality B2B leads using the world’s largest professional network.
Unmatched B2B targeting.
Tap into Australia’s largest database of professionals with precise targeting by industry, job title and company size.
Enhanced lead generation.
Use LinkedIn Ads and Lead Gen Forms to connect with high-value prospects and increase conversion rates.
Professional credibility.
Strengthen your authority and visibility with consistent organic content and an optimised business page.
Unleash the power of LinkedIn for B2B marketing.
Target key decision makers with precision.
LinkedIn is the largest database in Australia of professionals, including a member's updated job title, company affiliation and industry. Using LinkedIn marketing and advertising effectively can help you tap into a professional B2B audience, generate quality leads, and build a strong online presence for your business.
Australians now average 2 hours and 20 minutes per day on social media. While LinkedIn daily usage is much lower than Facebook, Instagram or TikTok, the B2B targeting options are second to none.
Enhance brand awareness and credibility.
Kook offers organic social management and paid ad management on LinkedIn business pages. Organic content helps professionals establish brand awareness and build credibility as experts in their industry.
77% of businesses report that organic efforts on LinkedIn outperform other channels.
Kook also manages paid LinkedIn Ads across sponsored content, sponsored messaging, dynamic ads and text ads, with objectives ranging from brand awareness to conversions.
Boost lead generation and conversion rates.
- Lead Gen Forms offer an in-app conversion option that can triple conversion rates compared to using a website.
- Advertising budgets can start as low as $300 + GST / month.
- There are 15 million total registered LinkedIn members in Australia as of early 2024, with an estimated reach of 71.9% of the Australian adult population. It's estimated that 80% of LinkedIn members drive business decisions for B2B purchases.
- 7.1% growth in audience between January 2023 and January 2024.
Comprehensive LinkedIn marketing services.
Organic social management.
Targeted professional audience: LinkedIn is the largest professional network, making it ideal for B2B marketing. You can target your marketing efforts to specific industries, job titles and company sizes, ensuring that your message reaches a relevant and engaged audience.
Extensive professional network.
LinkedIn provides access to a vast audience of professionals, allowing your organic content to reach the right people and build meaningful visibility within your industry.
Paid ad campaign management.
Lead generation and networking: LinkedIn is highly effective for lead generation. By sharing valuable content and engaging with your network, you can attract potential clients and partners. LinkedIn's features, such as InMail and LinkedIn Ads, offer direct ways to connect with decision-makers and generate high-quality leads.
Superior lead generation.
\LinkedIn’s advertising tools help you reach key decision-makers with strong conversion-focused formats, ideal for B2B products and services.
Analytics and performance tracking.
LinkedIn provides analytics tools that allow you to measure the performance of your marketing campaigns.
You can track engagement rates, click-through rates and lead conversions, enabling you to refine your strategies and maximise your return on investment (ROI).
SEO benefits and online presence.
A well-optimised LinkedIn profile and company page can improve your digital footprint and results for your business on Google. LinkedIn content is often indexed by Google, which can enhance your online presence and drive organic traffic to your website.
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