Facebook ads and instagram ads.
Generating a steady stream of sales or leads. Strategic social media marketing offers enormous potential for expanding your business’s reach within your target market.
Reach the right people with targeted social advertising.
Facebook and Instagram allow your business to engage highly specific audiences who match your ideal customer profile, driving visibility, traffic, and results.
Precision targeting.
Reach customers based on their demographics, interests, behaviours and activity.
Remarketing.
Re-engage people who have visited your website or interacted with your social channels.
Lookalike audiences.
Find new customers who closely resemble your best existing buyers.
Advertising on Facebook and Instagram.
Target your prospective customers where they’re already spending their time.
Put simply, targeted advertising on Facebook and Instagram enables you to go where the eyes already are. Combining this with Kook’s professional design services and Facebook Ads optimisation expertise, you can expect the highest quality conversions at the lowest cost possible with us as your Facebook agency.
There are many potential pitfalls relating to DIY attempts at advertising on Facebook and Instagram that can cost serious money if not managed correctly.
Key components of successful Facebook Ads.
Because of their visual component, ad placements on Facebook and Instagram work particularly well for businesses that can visually represent their product or service. Success relies on knowing your audience and having campaigns professionally managed by a qualified Facebook agency.
While search campaigns on Google Ads are ideal for targeting people actively looking for a product or service, Facebook Ads allows businesses to reach customers based on their demographics, interests, activities and behaviours.
The keys to successful Facebook Ads management revolve around three main components:
- Audience: Using data about demographics, interests, behaviours and location, we can very specifically target your Instagram Ads to an exact audience – and reach your ideal customers.
- Objective: Choosing the right advertising campaign objective significantly impacts performance and how success is measured.
- Message: Successful advertising relies heavily on delivering the right message to your targeted audience to generate the highest quality conversions at the lowest cost possible.
Targeting ads by demographics.
Demographic targeting means choosing your audience based on demographics, interests, behaviours or geographic location. This method is less targeted than other options, but ideal for increasing website traffic. It is also far more effective than mass media channels like radio or TV, which show the same message to everyone.
Key components of successful Instagram Ads.
As Instagram is owned by Facebook (Meta), it uses the same powerful targeting tools to help ensure your advertising achieves the best possible return on investment.
Instagram is ideal when your business has two key qualities:
- You have a visual product or service
- You know your audience
Like Facebook, Instagram advertising is simple when you break it down into three components:
- Campaign objective
- Audience targeting
- Messaging with a strong call to action
Remarketing ads.
Have you ever heard of the Pixel? This piece of code is placed on your website, and once configured it measures and builds audiences of your website visitors and their behaviour. Facebook or Instagram users who visit your site are matched to their accounts and added to remarketing audiences.
Remarketing provides additional touchpoints and encourages people already familiar with your brand to return, complete a purchase, or submit an enquiry.
Lookalike audience ads.
Facebook’s Lookalike Audiences allow advertisers to find new customers who closely resemble their existing customers. Without revealing personal information, Facebook matches email addresses and phone numbers to user accounts and identifies their shared characteristics.
Using this data, Facebook helps advertisers find the top 1% of users who most closely resemble their customers, those with the highest statistical likelihood of becoming future buyers.
Facebook lead ads.
Lead ads enable prospective customers to share their details with your business through pre-populated Instant Forms, without leaving Facebook or Instagram. This dramatically increases conversion rates by reducing friction.
Lead ads are ideal for businesses without a suitable landing page, without a website, with non-mobile-responsive websites, or with UX issues that could hurt conversions.
Following up leads quickly.
Once a form is submitted, leads can be downloaded from Facebook, but this manual process can result in missed opportunities.
Best practice is to integrate lead ads with a CRM so leads are delivered instantly to your inbox for fast follow-up.
CRM and email integrations.
Facebook lead ads can integrate with CRM systems such as Salesforce or with email marketing platforms like Mailchimp to automate audience building and segmentation.
These integrations also allow you to build custom audiences and run remarketing ads targeted at:
- people who submitted a form
- people who clicked but did not submit the form
This enhances your ability to engage both warm prospects and high-intent users.
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