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Online Strategy + Website Design Sunshine Coast

Multivariate Testing

In such an advanced fast-pace online environment, visitors can make the decision on whether to engage with your website or not in the first seconds of arrival. Multivariate testing (or multivariable testing) is used to determine which content and which arrangement of the content will produce the best results for the website.

For example, to find the best combination, you could test the different arrangements of several different images, banners or text all against each other. Multivariate testing gives you:

  • More flexibility
  • Higher conversions
  • Higher profitability
  • Real results

Why use it?

The key value in multivariate testing is that it can determine the effectiveness and efficiency of webpage content and arrangement without going through costly traditional multivariate testing methods (focus groups, surveys etc).

How does it work?

Multivariate testing enables the visitors to vote for their ideal content and arrangement with their clicks. With the usage of multivariate testing, a website owner can ensure that the arrangement and content is the highest performing, most profitable and most relevant content available at that time.

What does this mean?

While strong significance can be placed on the importance of a good impression, it is important to remember that the focus of the website is to make a conversion, not a good impression. Multivariate testing produces the most effective and efficient combination of variants to make that conversion; whether it be a sign-up, a purchase or a download.

Why work with Kook?

Honest. We don't make promises we can't keep, so we’ll tell you at the start if your idea is feasible.

Reliable. Kook is 15 years old and counting - a creative digital agency with staying power.

Team players. Will pick up the pieces from a previous developer or work with another agency.

Large knowledge base. Web design and development, software systems integration, search marketing, SEO and a whole lot more.

Problem-solvers. An established, creative team who are there to support your business. And we have fans who’ll tell you so.

Less Geek factor. We’re real people who prefer face to face meetings and plain English solutions.

Trust the web experts

If you are looking for a business-minded, digital agency of creative web marketing professionals - not just someone who builds websites, but someone who thrives on building your complete online marketing strategy - put us through our paces and 07 54 777 990 right now!


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