In such an advanced fast-pace online environment, visitors can make the decision on whether to engage with your website or not in the first seconds of arrival. Multivariate testing (or multivariable testing) is used to determine which content and which arrangement of the content will produce the best results for the website.
For example, to find the best combination, you could test the different arrangements of several different images, banners or text all against each other. Multivariate testing gives you:
- More flexibility
- Higher conversions
- Higher profitability
- Real results
Why use it?
The key value in multivariate testing is that it can determine the effectiveness and efficiency of webpage content and arrangement without going through costly traditional multivariate testing methods (focus groups, surveys etc).
How does it work?
Multivariate testing enables the visitors to vote for their ideal content and arrangement with their clicks. With the usage of multivariate testing, a website owner can ensure that the arrangement and content is the highest performing, most profitable and most relevant content available at that time.
What does this mean?
While strong significance can be placed on the importance of a good impression, it is important to remember that the focus of the website is to make a conversion, not a good impression. Multivariate testing produces the most effective and efficient combination of variants to make that conversion; whether it be a sign-up, a purchase or a download.