Testing and analysing real data from your website is the first step in improving the value of the user-experience of your visitors. Maximisation methods such as AB Testing, Conversion Optimisation and Multivariate Testing can be used to effectively determine which marketing strategies will work best for you. The usage of these maximisation methods can essentially take the guesswork out of the optimisation of your website.
At Kook, we work with you to evaluate the behaviour and patterns of your visitors, with tools such as Google Analytics. Google Analytics offers the ability to track the both conversion rates and the effectiveness of your website’s pages. Tools such as Analytics can basically help you decide whether or not the time and money you are putting into your website is paying off.