Google Analytics measures and tracks site traffic
Google Analytics is a service offered by Google for measuring visitors on your website, and exploring how they engage and navigate with it. Google Analytics can present useful data on your website and its visitors, including:
- how many visitors the site is getting
- how often users are visiting
- where visitors are coming from
- what visitors are looking for
Analytics is a useful tool for enhancing the user-experience of your visitors and managing the most popular content on your website. Google Analytics can track visitors from all referrers, including search-engines, emails, social-media sites and pay-per-click networks. Analytics offers a unique set of features to heavily segment and evaluate each of your visitors, whether it is through language, city, state, or any of the countless other metrics.
Analytics can work with other Google products such as Google Adwords to optimise campaigns by tracking both landing page quality and conversions. But even if your website isn’t an e-commerce website; Analytics offers the ability to monetise your goals to see actual results. Analytics helps you decide whether the time and money you are putting into your website is paying off or not.