SEM Google AdWords
Search Engine Marketing (SEM) via Google AdWords can be a highly profitable investment for companies looking to increase sales, develop an online presence and generally grow their business. The main feature of Google AdWords is its pay-per-click (PPC) advertising program. This program can be tailored for local, national and international distribution.
We appreciate the implications of online advertising for you, and the importance of a positive return on investment. We work with you to determine realistic expectations of return, developing an appropriate budget and cost strategy. The Kook team consists of individually qualified Google AdWords professionals. We have an improved knowledge of the AdWords tools and their practical application.
With a creative and experienced copywriting team, we produce noticeable ads that will successfully catch your target market. Google AdWords ads are limited to 95 characters, so effective copywriting ability is critical. Google AdWords is an ideal online advertising resource for three key reasons:
- It allows targeted reach whether by geographic, network, device or language attributes.
- It allows for greater control of both advertisements and the budget.
- It creates measurable value through a flexible budget, informed spending and results-based costs
At Kook, we are focused on delivering superior results at the right price. In order to develop successful AdWords strategies, we create a series of campaigns, AdGroups and keywords. We research and evaluate hundreds of keywords to create an effective keyword list for you to seize your target market.
We let you know exactly how your AdWords campaign is performing and you’re always welcome to access your AdWords account directly. Google AdWords offers fully transparent reporting and billing; there are no hidden costs and no unspent funds.
We often meet clients with a level of apprehension; fearing competitors will regularly click their links, costing them money. Google invests an incredible amount in preventing invalid clicks. Google actively implements several click-protection techniques, with clicks determined to be invalid filtered from your reports and credited from billing.