Online advertising is simply paid advertising that is done via the internet (also known as search marketing, or digital marketing). Most often using a results-based cost structure, online advertising has proven to be a rapidly growing slice of the advertising budget.
As the internet develops further as a source of information, socialising and communication, expenditure in online advertising will continue to increase.
Online advertising and web marketing have several advantages over the traditional advertising mediums, including:
- More targeting
- More flexibility
- More customisation
- More accountability
Achieving a good return on your investment is not about how much you spend, it depends on smart marketing strategies and processes, and using tricks of the trade to ensure you are spending your budget where it matters most. While basic online advertising will yield a more effective and measurable return on investment than traditional mediums, it is the expertise of the Kook team that can help maximise sales and drive the company growth.
With all of our online advertising services, we provide the chance for you to target new customers in the most efficient and resourceful manner possible. We provide online marketing strategies that produce measurable results, and more transparency with your return on investment (ROI).
Benefits of a good search marketing strategy
If we define online advertising as “paid” traffic or exposure, it forms one arm of a wider “search marketing strategy” that may include any or all of the following:
- Search Engine Optimisation
- Pay-per-click Advertising (also known as ‘PPC Advertising‘)
- Facebook Advertising
- Display network
- Google Shopping
- Web Design and webmastering
- Analytical Tools and Optimisation
If you want to reap the benefits that online advertising can offer, but don’t have the time or resources to do so, hiring a proven specialist to handle your online advertising is an obvious choice.
On average, we save clients about 50% of their monthly advertising spend by adding our digital advertising expertise and marketing nous.
Whether you’re advertising on social media or search engines, we can produce efficient and effective results every time. We can adapt and integrate with any of your current business or advertising strategies too, whether in traditional mediums or online.