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Online Strategy + Website Design Sunshine Coast

What we’re talking about





Google and its Smartphone-Friendly website icon

If you are a webmaster or search engine professional, then you need to understand the importance of optimising your search engine results. Even though some of these optimisations are seemingly insignificant, they can provide compounding benefits for your websites traffic and conversions. Since the listings within search engine results are relatively restricted by Google, small optimisations that set your website apart from the crowd are crucial.....
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Dealing with negative reviews

Online negative ratings, comments and reviews are an unavoidable risk of any business or organisation. It has been proven time and time again that dissatisfied customers and clients are more than likely to share their experience rather than customers who had a good to great experience.....
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The Google Analytics URL Builder

The Google Analytics URL Builder is a free tool from Google that allows users to analyse which of their marketing efforts are generating traffic and conversions. Whether you’re creating a unique link for your newsletter campaign or a Facebook status, the Google Analytics URL Builder produces much more reliable website traffic data. ....
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Google Gmail Ads

Google Gmail Ads now allow AdWords clients to run more action-orientated display ads that are easily implemented through the Google ad builder and have a huge reach (1 Billion Gmail users Globally each month). The GSPs are high-impact appearing in the Gmail inbox in a message-like format. ....
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Digital marketing advice for tourism operators

As a preferred web developer for the Australian Tourism Data Warehouse, Kook knows many of the issues that face tourism industry providers. On this page, we have put together the first of a series of articles you may find useful, but there is a wealth of information going back many years in our blog you may also want to check out.....
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Snapchat Advertising with Snapchat Geofilters

Snapchat On-Demand Geofilters Snapchat On-Demand Geofilters are an exciting new way to build brand awareness and brand credibility. Snapchat has recently released an upload functionality for their filters which previously was only available for Snapchat staff. This gives birth to great campaign opportunities for businesses big or small who have good branding and/or a social disposition. Campaigns can be tailored to suit most budgets and are a great implementation for brands/business with upcoming events who....
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Beware SEO Companies Who Promise Google Rankings

So you’ve just received the fourth email this week from another company you’ve never heard of saying you aren’t doing as well in Google’s search rankings as you could be. Paradoxically, they usually start with something like “I found your site on the web, but you aren’t ranking very well”. Beware false promises or SEO guarantees We strongly advise caution when it comes to dealing with these types of companies. They are notorious for making....
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Google AdWords Click to Message Extension

Google has released a great new ad extension for Google AdWords clients and Kook is excited that our AdWords clients were among the first to beta test it in Australia! Click to Message is an alternative to Click to Call, and gives viewers of paid search ads using smartphones and other web-enabled phone devices yet another easy way to communicate with an advertiser. First, let’s quickly review how Click to Call works. Click to....
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HTML5 Animated Banner Ads Are Premium Real Estate

What are HTML5 Animated Banner Ads? HTML5 Animated Banner Ads are animated and interactive banner advertisements which are a commonly accepted format of display advertising in 2016, this is due to the HTML5 format displaying correctly across all devices (including phones and tablets). HTML5 banner ads can be used across the entire Google Display Network (GDN). With over 2 million Display Network sites that reach over 90% of Internet users worldwide, there are plenty of....
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Google AdWords: Expanded Text Ads Overview

What Are Expanded Text Ads? Expanded Text Ads (ETA’s) are the next generation of AdWords text ads, designed for a mobile-first world with both users and advertisers in mind. Expanded Text Ads are approximately 2x bigger than standard text ads and Google reports that Expanded Text Ads are seeing an approximate 20% increase in CTR (Click Through Rate). Expanded Text Ads differ from Standard Text Ads in a few important ways.....
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Google to charge GST on AdWords

We arrived at work this morning to the following email from Google Asia Pacific. As of November 1, they will be charging GST on AdWords. Until now, because Google is headquartered offshore, there has not been GST applicable (like any other international purchase). We haven’t heard any murmurs from other social media outlets like Facebook, but we’d say it’s almost certain they will follow....
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What is Webmastering?

What is Webmastering? Webmastering is about creating the best possible website, and that’s a very easy thing to say and rather more complex to achieve. Webmastering is about giving you the best possible chance for someone to view your website and potentially get them involved one way or another with your business. Webmastering can be anything from simple content changes that can be managed easily with a content management system, to complete website upgrades that....
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Facebook Ads 101: Why am I seeing this?

Picture this: You’re fooling around on Facebook, arguing about politics or the Footy or watching a video of your second cousin’s 6 year old playing soccer, when suddenly a “Sponsored” post in your news feed catches your eye. Maybe it gets your attention because it seems completely irrelevant to you. Maybe it gets your attention because it’s giving you a major case of d?j? vu. Or maybe it gets your attention because it seems to....
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Facebook Lead Ads generation boosts conversion

Facebook Advertising has seen massive improvements in 2016 and some of the latest additions are making serious inroads into increasing conversion. Using Facebook Lead Ads, you can now keep your potential customer right there on Facebook to fill in an inquiry form, significantly boosting the drop-out rate seen when sending them to your website to put the enquiry through. (see screenshots below) This type of campaign is perfect for campaigns that are focused on capturing....
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Is your site mobile friendly? Find out now!

We all know how important it is to have a mobile friendly website. Wait, you didn’t know? OK, here’s a quick summary. It’s really really really really really important for your website to display properly on all sorts of different devices. Because the fact is, more and more consumers are viewing your business’ website on a smartphone or tablet. And a website that displays properly on big or small screens of various dimensions is best....
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Google Remarketing: Static versus Animated Ads

Remarketing Google’s Remarketing service allows businesses to advertise to customers that have already visited their website. This creates a ‘sticky’ presence for the brand, generating a more loyal audience who are less likely to forget the brand. Serving engaging banner ads to the remarketing audience is crucial, so deciding between static and animated ads is not something to choose lightly. Static versus Animated Ads Web advertising banners on the ....
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Instagram advertising in Australia

Instagram advertising has launched in Australia and is quickly grabbing a slice of the online marketing pie alongside the likes of Facebook and Google advertising. Kook has been launching customers into Instagram since the day it launched and, while it’s a little early to tell the success as far as ROI goes, the signs are promising. We have found the cost per conversion a little higher than Facebook and Google and ....
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Facebook advertising

The power of advertising on Facebook. There are multiple types of Facebook advertising. Demographic targeting This is where you target people based on where they live, how old they are, relationships, etc. eg, I want to show my ad to males between 25 and 45 years old within 20km radius of Maroochydore who are interested in surfing. This method is the least “targetted” approach, but is....
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Managing the Budget: How AdWords Paces Your Daily Budget

Keyword choices and matching options, ad structure and content, bidding strategy, networks… these are all critical factors that help determine whether or not your AdWords campaign will be successful. But one of the most important decisions you’ll need to make when setting up a new Google AdWords campaign is something you’ll need decide in one of the first steps of your campaign setup: your campaign’s daily budget. A campaign’s daily budget is the highest you’re....
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Reaching Your Goals of Maximizing Profit in AdWords

Having recently renewed my Google AdWords certification, I definitely have AdWords on the brain as of late. And in studying for the exams that are required to renew an AdWords certification, my mind is now swimming with all the delightful metrics AdWords uses to measure success. There are dozens of different metrics you can use to determine how effective your AdWords campaign has been in achieving your business goals. And with over a decade....
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Google Analytics & Fixing Referral Spam

We’re big believers in the power of website data, and understand the importance and value it has in driving your business decisions. So what do you do when there’s problems with the quality of your website data? What Is Google Analytics Referral Spam? Recently, there has been significant increases in the volume of referral spam within Google Analytics. While Google Analytics does a fairly good job at determining whether visits are from bots or real....
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Why Join Google Trusted Stores?

Google Trusted Stores As customers abandon physical stores in favour of online shopping, the importance of maintaining a creditable store with good customer service grows. However, one of the core difference between the online and in-store retail experience lies in the consumer’s confidence. It is often more difficult to communicate and demonstrate the quality and integrity of your store in a digital environment. Google Trusted Stores is just one solution to addressing this problem. In....
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Adaptive Digital Engagement

If you want to know why Kook solutions are smarter than “just a website” look no further than what we call our “Adaptive Digital Engagement” platform. The idea behind this system is to intelligently sell different USPs to different audiences in order to maximise sales conversion. This involves a multi-pronged AdWords/Social Media marketing/Google Remarketing/Google Shopping/Database marketing strategy that sells a business’s Unique Selling Points via a clever self-learning system. This adaptive system means it shows....
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Blogs – just content by another name

“Do I need a blog?” Something we get asked all the time. Usually we ask why the client thinks they need a blog. “Because we’ve heard they help you rank better”, is the usual response. True, but it’s not the “blog” that makes you rank, it’s the content. And the very nature of blogs means sometimes the content can diverge quite a bit from your core business, and for that reason you need to be....
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Beware the automatic SEO report

When it comes to all things digital marketing we see a lot of things done the wrong way, but there’s nothing as frustrating as seeing automated website evaluation reports that say something is fine when it isn’t and vice-versa. We have clients and prospective clients come to us regularly with these reports, the ones where you enter your website URL in and it spits back out all the things it thinks are wrong with the....
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Setup Your KOOK Mail: iPhone iOS 8.1

Setting Up Your Mail Account Firstly, tap on the ‘Settings‘ icon on your iPhone, and then navigate to the ‘Mail, Contacts, Calendars‘ section. Once you’re in this section, you will need to tap on ‘Add Account‘ from within the accounts section. Next you’re going to tap on the relevant account type, which for this setup is ‘Other‘ (located at the bottom of the list). Then, you will need to tap on ‘Add Mail Account‘ from....
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Google AdWords & Callouts Ad Extension

The character limitation placed on Google AdWords text ads is perhaps the most restrictive and frustrating part of campaign creation process. At times it’s just one additional character that can mean the difference between a perfectly tailored text ad. Just last month, Google introduced the ‘Callouts’ ad extension in response to these frustrations. Callouts Extension With the ‘Callouts’ extension, campaign managers can add additional text within their Google search ads that detail core business, product....
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Writing For The Web

The biggest mistake people make in writing their website content is over-thinking it. Or more precisely, thinking there’s some magical formula that only an expert copywriter with vast SEO experience can achieve. In fact the opposite is true. Google is getting better and better at knowing when someone has overcooked the keywords – when the text is no longer “natural”. We will get to the nitty gritty of tweaking it for search engines later in....
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Smartphone Friendly Website Icon

Search Engine Results If you’re a webmaster or search engine professional, then you need to understand the importance of optimising your search engine results. Even though some of these optimisations are seemingly insignificant, they can provide compounding benefits for your website’s traffic and conversions. Since the listings within search engine results are relatively restricted by Google, small optimisations that set your website apart from the crowd are crucial. The latest of these available optimisations from....
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Content Delivery Networks

When people start talking about site speed a popular recommendation is a Content Delivery Network or CDN, this leads to a fairly popular question, what is a CDN and when should you consider using one? What Is A Content Delivery Network? A content delivery network is a way to host your static files such as images, javascript and stylesheets on a distributed network of servers (otherwise known as a cloud) to speed up the delivery....
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AdWords ROI – Kook Gets Results!

Kook is an official Google Partner. That means we are recognised as being expert managers of Google AdWords and other Google premium products, and interpreting website traffic data using Google Analytics. Kook’s Digital Marketing team have the latest certifications in Google AdWords Search campaigns, Display campaigns, Shopping campaigns as well as Google Analytics IQ. We are your experts on making the most of the traffic supplied to your websites and apps through Google’s advertising services....
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DIY AdWords – saving a bit may cost you a lot

So you’ve decided to start some Google AdWords and you’ve decided to manage them yourself. You’ve done the online training or been told by a friend it’s pretty simple to do. It may be a good idea to rethink that. Generally speaking, a professional will halve the ongoing cost of your campaigns. Having your AdWords set up professionally will more than likely save you thousands.....
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Why SEO Is Going Back To “Web Mastering”

You know those emails that you get all the time offering “Link building for $99 a month”. Well, we got the first one yesterday offering “Professional Link Removal $99 a month”. High farce? Yep. But you are probably going to have to consider this new offer if you did indeed take up their first offer. The reason? Google now aggressively penalises sites that have links which do not appear to be naturally obtained. Google has....
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Ostendo Website Integration: Brisbane

Are you running Ostendo ERP software and wondering how to get all your products onto your website? Talk to Kook. We recently fully integrated Ostendo into Queensland Cables and Connectors‘ website. With product pricing and stock levels (and a lot more) automatically updating the website is up to date and makes a whole lot more of all that hard work you’ve put into your product database without the need for duplication to the web....
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Google Accounts & User Management

With a number of Google services, you have the ability to share your account with other people. Whether this is with other people in your business, or other organisations, you can control who can access your account, and to what extent. To provide access to your account, users must have a Google Account, and in some occasions one that is not already associated with another account. It is important to note that you have the....
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Types of Remarketing Explained

For an overview on remarketing see this article. There are two main ways to focus your remarketing – Branding Remarketing Campaigns and Product Remarketing Campaigns Brand Remarketing Campaigns These are generic advertisements focused on a few unique selling points for your business. The main purpose of these ads is to using colours and branding to match the site to remind the customer of their previous visit as well as give them a reason to....
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Google’s Dynamic Remarketing & Display Advertising

“Dynamic Remarketing” is the latest type of Pay Per Click (PPC) advertising very quickly gaining popularity online via Google’s Display Advertising Network. Remarketing – displaying your banner ads on other websites to people who have already viewed your website – has been around since early 2010. You may have noticed as you surf the web your favourite news website or eBay or YouTube seems to be showing you display ads for another website that you....
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Adding Web Icons to the Android Home Screen

Home Screen icons for Android The process for adding icons to your Android Home Screen allows you to get a shortcut on your Home Screen through Google Chrome, making it quick and easy to navigate to your favourite website. Read on for a step by step tutorial which shows you exactly how it’s done....
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The Best Testimonial We’ve Ever Received

The Quilters’ and Embroiderers’ Store has been a Kook client since about 2004. Run by a talented bunch of people, they recognised very early what the web could add to their business, and so did Kook. Far from the stereotype of “little old ladies don’t use computers”, both the demographic and the adoption of online purchasing in this market has challenged all preconceptions. We developed a fully-integrated eCommerce platform for them which hooks into their....
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Mobile Web Design: Reformat Your Thinking

We hate to be so harsh, but many people are still missing the point on the importance of having a website tailored for mobile devices. So we’ll be blunt. You must have a website that fits mobile, and what’s more, if you want to follow best practice, a “mobile-responsive” website. Not if; not when; no buts. You must have one now, because your search engine exposure on mobile devices now also depends on whether your....
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Why work with Kook?

Honest. We don't make promises we can't keep, so we’ll tell you at the start if your idea is feasible.

Reliable. Kook is 15 years old and counting - a creative digital agency with staying power.

Team players. Will pick up the pieces from a previous developer or work with another agency.

Large knowledge base. Web design and development, software systems integration, search marketing, SEO and a whole lot more.

Problem-solvers. An established, creative team who are there to support your business. And we have fans who’ll tell you so.

Less Geek factor. We’re real people who prefer face to face meetings and plain English solutions.

Trust the web experts

If you are looking for a business-minded, digital agency of creative web marketing professionals - not just someone who builds websites, but someone who thrives on building your complete online marketing strategy - put us through our paces and 07 54 777 990 right now!


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