What We’re Talking About
Posted on November 17th, by Jamie in Snapchat, Social Media Management, Website Marketing, What we're talking about. Comments Off on Snapchat Advertising with Snapchat Geofilters
Snapchat On-Demand Geofilters Snapchat On-Demand Geofilters are an exciting new way to build brand awareness and brand credibility. Snapchat has recently released an upload functionality for their filters which previously was only available for Snapchat staff. This gives birth to great campaign opportunities for businesses big or small who have good branding and/or a social disposition. Campaigns can be tailored to suit most budgets and are a great implementation for brands/business with upcoming events who… read more.
Posted on November 8th, by Glenn in Search Engine Optimisation, What we're talking about. Comments Off on Beware SEO Companies Who Promise Google Rankings
So you’ve just received the fourth email this week from another company you’ve never heard of saying you aren’t doing as well in Google’s search rankings as you could be. Paradoxically, they usually start with something like “I found your site on the web, but you aren’t ranking very well”. Beware false promises or SEO guarantees We strongly advise caution when it comes to dealing with these types of companies. They are notorious for making… read more.
Posted on October 19th, by Jamie in Google AdWords, What we're talking about. Comments Off on Google AdWords Click to Message Extension
Google has released a great new ad extension for Google AdWords clients and Kook is excited that our AdWords clients were among the first to beta test it in Australia! Click to Message is an alternative to Click to Call, and gives viewers of paid search ads using smartphones and other web-enabled phone devices yet another easy way to communicate with an advertiser. First, let’s quickly review how Click to Call works. Click to… read more.
Posted on October 14th, by Jamie in General, Website Design, Website Development, Website Marketing, What we're talking about. Comments Off on HTML5 Animated Banner Ads Are Premium Real Estate
What are HTML5 Animated Banner Ads? HTML5 Animated Banner Ads are animated and interactive banner advertisements which are a commonly accepted format of display advertising in 2016, this is due to the HTML5 format displaying correctly across all devices (including phones and tablets). HTML5 banner ads can be used across the entire Google Display Network (GDN). With over 2 million Display Network sites that reach over 90% of Internet users worldwide, there are plenty of… read more.
Posted on October 13th, by Jamie in Google AdWords, What we're talking about. Comments Off on Google AdWords: Expanded Text Ads Overview
What Are Expanded Text Ads? Expanded Text Ads (ETA’s) are the next generation of AdWords text ads, designed for a mobile-first world with both users and advertisers in mind. Expanded Text Ads are approximately 2x bigger than standard text ads and Google reports that Expanded Text Ads are seeing an approximate 20% increase in CTR (Click Through Rate). Expanded Text Ads differ from Standard Text Ads in a few important ways. They have:
- Two headline
Posted on October 11th, by Lindsay in Google AdWords, Website Marketing, What we're talking about. Comments Off on Google to charge GST on AdWords
Google set to charge GST on AdWords from Nov 1, 2016We arrived at work this morning to the following email from Google Asia Pacific. As of November 1, they will be charging GST on AdWords. Until now, because Google is headquartered offshore, there has not been GST applicable (like any other international purchase). We haven’t heard any murmurs from other social media outlets like Facebook, but we’d say it’s almost certain they will follow… read more.
Posted on September 29th, by Jamie in Search Engine Optimisation, User Management Instructional Posts. Comments Off on Google Search Console and User Management
The Google Search Console which is a part of Googles Webmaster Tools has many great uses for improving the search engine rankings for your website. If you already have a registered Search Console for your website, you can easily add Kook as a registered user for our ongoing Webmastering and SEO services. Google’s Search Console also has a feature that allows users to share ownership and let other users have access to the search console… read more.
Posted on September 7th, by Jamie in Google AdWords, User Management Instructional Posts. Comments Off on Google AdWords Account and User Management
Google Adwords provides the ability to easily share your account with others within your business and external organizations. You’ll also have the ability to change user access permissions or revoke user access at any point in time. There are two alternate methods for sharing access to your Google Adwords account, depending on who you’re trying to provide access to: 1. Larger advertisers who use a ‘My Client Center’ account (ie. Digital Agency) 2. Individuals (with… read more.