The Power of Facebook Advertising
Using highly-targeted ads that reach your ideal prospects is a smart marketing strategy and advertising on Facebook is a cost-effective means for your business to do just that.
Facebook knows so much about its users, including who their friends are, whether they are married, where they work, what pages they are interested in, where they got their soy latte from last Thursday and so much more. This makes Facebook the most advanced advertising platform to date, which presents a very valuable opportunity for your business – and here at Kook, we can help you take advantage!
Using the data collected by Facebook about a user’s demographics, interests, behaviours and geographic location (including where they live, work and visit), we are able to very specifically target your Facebook Ads to an exact audience – and reach your ideal customers. Alternatively, we can advertise your business to those who have already visited your website. Or through Facebook Advertising’s powerful algorithms, we can even create and target an audience who “look” just like your existing customers.
These methods enable your advertising budget to be spent effectively on prospects who are more likely to convert. Facebook takes the guesswork out of advertising, so you can stop wasting dollars on reaching a mass audience in the hope that your ad will reach someone who fits your target market.
Let’s take a closer look at the three main ways of advertising on Facebook:
The simplest form of Facebook advertising is choosing your audience based on demographics, interests, behaviours or geographic location.
For example, you can target people based on where they live, how old they are, their relationship status etc. Want to show your ad to males with an interest in surfing, aged between 25 and 35 years old, who live within a 20km radius of Maroochydore? Done!
This method is the least “targeted” approach, but it is ideal for increasing website traffic. It is also a hell of a lot more effective than radio or TV advertising, where you’re simply targeting people who happen to be consuming content at the same time.
Using a tracking pixel, you can create an audience for your Facebook ads from a list of people who have already visited your website or app. You can choose to show your ad to people who visited your website in the past week or the past 180 days.
You can even narrow your targeting down to people who visited a certain page or completed a specific action on your website. For example, you can target people who abandoned their shopping cart on your eCommerce site.
This type of advertising aims to bring past customers or hot prospects back to your site, pushing people further towards the end of your sales or conversion funnel. It is a powerful way to re-engage such people and increase conversions. Best of all, you only get charged if your ad is clicked. If you think that’s clever, read on….
This type of advertising on Facebook involves creating a new audience that “looks” just like an existing audience. An effective method is uploading a database or customer list of email addresses and phone numbers into Facebook Business Manager (in our experience, about 60% of people use their main email address for their Facebook account).
You can market to the people on the original list on Facebook, but the real power is being able to create a Lookalike Audience, which allows you to reach new Facebook users who have a high potential to convert as customers because they are very similar to your existing customers! Let’s say you sell a niche product to the Sunshine Coast market, and you are looking for new customers nationwide. You upload the email list of your local customers, and Facebook creates your Lookalike Audience to advertise nationwide to Facebook users with similar interests, behaviours and demographics as your Sunshine Coast customers. The targeting is amazing and so is the Return on Investment!
If you don’t have an existing database to start with, Facebook can also create Lookalike Audiences from people who already like your page or any other previous audience, including those who have converted from past ads.
Results-driven Facebook Advertising with Kook
We take the time to get to know your business and understand your advertising objectives. Only then do we develop a tailored Facebook Advertising strategy to reach your goals.
At Kook, our specialties include, but are not limited to:
- Website Conversion campaigns
- Lead Generation campaigns
- Product Sales Catalogue campaigns
- Store Visits campaigns
- Brand Awareness campaigns
- Offer campaigns
- App Installs campaigns
- Video Views campaigns
- Post Engagement campaigns
- Page Likes campaigns
- Event Responses campaigns
- Facebook Messages campaigns
We can handle every aspect of your Facebook Advertising campaign, from identifying your target audience to creating scroll-stopping ad creatives accompanied by ad copy written to drive results.
There are various ad formats, including single image, carousel, canvas, video, dynamic product, lead form, offer ads and more. After we determine your advertising objectives, we will recommend the best solution to reach your goals. You can choose to display your ads in several placements across Facebook, Instagram and the Audience Network.
We are obsessed with return on investment, so we will also take care of your conversion tracking, and we can implement your advertising activity with CRMs and third-party integrations.
We understand that successful Facebook Advertising isn’t just set and forget. Our managed Facebook campaigns are continually being optimised and tested, as we scale the top-performing ads and audiences to reach the best possible return on investment for your business.