Multi-page brochure-style tourism accommodation website with booking facility
The owners of Sunshine Coast waterfront holiday apartments La Promenade wanted to modernise their existing WordPress website, which was outdated both in terms of design and content. They required a mobile responsive solution that was able to show off their beautiful location in Caloundra and provide a tourism accommodation booking portal for their clients.
With the client committing to fresh photography of their renovated apartments, Kook’s first priority was to ensure the images could be beautifully showcased on all browsers – especially to those using mobile devices, arriving on the website from travel and tourism accommodation referral sites.
We were very focussed on providing clear pathways for customers to make contact or proceed to booking, to ensure that the site had the best possible chance to convert.
Competitive analysis was undertaken at the time of design concept and it was evident that the holiday accommodation industry was incredibly visual, boasting high-quality photography of views and facilities. Knowing this would be expected by the target demographic, this led to us embracing the following design equation: Views + Facilities + Reviews = Bookings.
The booking facility of choice, ResOnline, was a non-responsive integration. However, our developers were able to force it to respond to any screen size, thus ensuring the entire website was fully mobile responsive and significantly improving the chances of converting mobile users.
The new, modern website has been built on Kook’s proprietary content management system, WMS, with the integrated ResOnline booking facility.
The home page utilises authentic photography that illustrates the qualities of the South East Queensland holiday hotspot, while the pages dedicated to each apartment type feature a slideshow incorporating room views and highlighting facilities.
Overall the site accurately portrays La Promenade as a wonderful accommodation option for those visiting the Sunshine Coast and enables users to quickly and easily find room descriptions, view rates, check availability and proceed to booking.
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