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Web Design and Digital Marketing

Case Study

Hunchy Hideaway

Multi-page brochure and online bookings website for hospitality industry

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Multi-page brochure and online bookings website for hospitality industry

A well-known romantic B&B accommodation brand within South East Queensland, operating in the Sunshine Coast Hinterland, Hunchy Hideaway came to Kook with an existing site – built on the open source WordPress platform – in need of redevelopment. The primary focus was to capture enquiries and take online reservations.

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Our approach

Realising the importance of Hunchy Hideaway having a fully Mobile Responsive website, to ensure users could easily make bookings on the fly and therefore optimise Conversion Rates, we undertook the redevelopment in our proprietary WMS content management system. This had additional benefits of making the site more stable and ensuring it would be easy for our clients to maintain.

In addition to a pleasantly appealing design overall, we custom-developed a touch-enabled gallery slider to showcase the accommodation on offer and changed the focus of the site to better promote exclusive web special packages intended to create a more memorable stay.

For online reservations purposes, we integrated a third-party ‘availability check’ and booking platform to ensure customers could book directly on the site itself.

Additionally, we focussed on result-oriented Search Engine Optimisation (SEO), which was of paramount importance to our client. As they already had a page one Google ranking, this included taking great care to ensure the existing page structure and content was retained.

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The results

Bookings can easily be made on the site and the enquiries generated via Call To Action buttons on the web special packages page enables Hunchy Hideaway to deliver one-to-one service, which delivers an even higher Conversion Rate.

Performing strongly in organic search results, the site also features a virtual tour and functions perfectly on mobile devices. Overall it is an attractive and easy-to-use site for those planning a romantic getaway.

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