Call us on (07) 54 777 990

Online Strategy + Website Design Sunshine Coast

The power of Facebook and Instagram advertising

We’re not talking about posting cat videos or updates on Grandma’s hip surgery. We utilise the powerful features of Facebook and Instagram Advertising including the ability to target using comprehensive data kept on the social channels’ users, along with our professional design services, to deliver the highest quality conversions at the lowest cost possible.

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Is advertising on Facebook right for your business?

Advertising on Facebook - whether or not in conjunction with Instagram advertising - is ideal when your business has two things:

  1. You have a visual product or service
  2. You know your audience

If you can honestly say your business has those two qualities, Facebook Advertising might be perfect for you! Facebook Advertising is simple when you break it down into 3 main components:

  1. Audience: The targeting options available to Facebook advertisers are what makes this channel such a powerful advertising platform. Your Facebook ads lose a lot of potential when you don’t leverage these targeting capabilities, and with more than 1.5 billion daily active Facebook users, it’s absolutely critical that you only target those who are potentially interested in your product or service. Using the data collected by Facebook about a user’s demographics, interests, behaviours and geographic location (including where they live, work and visit), we are able to very specifically target your Facebook Ads to an exact audience – and reach your ideal customers. Alternatively, we can advertise your business to those who have already visited your website. Or through Facebook Advertising’s powerful algorithms, we can even create and target an audience that “looks” just like your existing customers.

    These methods enable your advertising budget to be spent effectively on prospects who are more likely to convert. Facebook takes the guesswork out of advertising, so you can stop wasting dollars on reaching a mass audience in the hope that your ad will reach someone who fits your target market. 


     
  2. Objective: We take the time to get to know your business and understand your advertising objectives, and only then do we develop a tailored Facebook Advertising strategy to reach your goals. Choosing the right Facebook advertising campaign objective will have a big impact on how your campaign performs, and how effectively you can measure its success. Facebook breaks down its objectives into three primary stages that map your customer journey — Awareness, Consideration and Conversion. At Kook, our specialties include, but are not limited to:
    • Website Conversion campaigns
    • Lead Generation campaigns
    • Product Sales Catalogue campaigns
    • Store Visits campaigns
    • Brand Awareness campaigns
    • Offer campaigns
    • App Installs campaigns
    • Video Views campaigns
    • Post Engagement campaigns
    • Page Likes campaigns
    • Event Responses campaigns
    • Facebook Messages campaigns 
       
  3. Message: Successful advertising also relies heavily on delivering the right message to your targeted audience in order to generate the highest quality conversions at the lowest cost possible. With our professional design services, Kook can handle every aspect of your Facebook Advertising campaigns and we have a track record of crafting scroll-stopping visuals accompanied by ad copy written to really speak to your potential customers and drive results. There are various ad formats, including single image, carousel, canvas, video, dynamic product, lead form, offer ads and more. After we determine your advertising objectives, we will recommend the best solution to reach your goals.

Contact a Kook for a free digital marketing strategy

If you are looking for a business-minded, digital agency of creative web marketing professionals – not just someone who builds websites, but someone who thrives on building your complete online marketing strategy – put us through our paces and fill in the form below or call 07 54 777 990 right now!
Contact a Kook Marketing Professional today for a free digital marketing strategy.
 




Why work with Kook?

We get results. Read why other agencies can’t get the results we can >>

Honest. We don't make promises we can't keep, so we’ll tell you at the start if your idea is feasible.

Reliable. Kook is 19 years old and counting - a creative digital agency with staying power.

Team players. Will pick up the pieces from a previous developer or work with another agency.

Large knowledge base. Web design and development, software systems integration, search marketing, SEO and a whole lot more.

Problem-solvers. An established, creative team who are there to support your business. And we have fans who’ll tell you so.

Less Geek factor. We’re real people who prefer face to face meetings and plain English solutions.

Trust the web experts

If you are looking for a business-minded, digital agency of creative web marketing professionals - not just someone who builds websites, but someone who thrives on building your complete online marketing strategy - put us through our paces and call 07 54 777 990 right now!


Download our Capability Statement

Click here to learn why Kook gets results