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Advertising on Facebook

The power of Facebook advertising

Part 1 of 2 – Read Part 2 here

Let’s get it straight, we are not talking about stupid photos of cats or yet another incarnation of “Keep Calm and blah blah” posted to the wall of your Facebook Business page.

We are talking Facebook Advertising.

Although you can argue the social media merits of Facebook, the fact people post so much of their personal lives to their profiles is actually a massive opportunity for your business.

Facebook knows people better than they do. They know who someone’s friends are, what pages they like, what pages their friends like, what those friends’ interests are, and a lot more, as well as where all those people last got their soy latte from last Tuesday.

Because of this, within the Facebook Advertising platform businesses can very specifically target demographic information. They obviously don’t disclose who you are, but they know what you are and they can target you or people who “look” just like you (according to Facebook’s powerful algorithms) incredibly accurately without ever knowing your name.

There are three main types of Facebook advertising.

  • Demographic targeting – choosing your audience via general groups of Interests/Demographics/Geographics.
  • Remarketing – choosing your audience of people who have visited your website,
  • Lookalike audiences – creating new audiences based on the profiles of other known Facebook users

We cover these topics in more detail in Part 2 >>

Things to consider when advertising on Facebook

  • Campaign Goal – What do you want to get as a result of your ads?
    • Get More Website Conversions
    • Get More Leads – link to the lead generation page
    • Get More Likes / Engagements on your Facebook page
    • Get More Video Views
    • Get More Foot Traffic in Your Business
  • Audience – Who should see your Ads?
    • Demographic
    • Look-a-Like
    • Remarketing
  • Message – What ad format will work best for your goals?
    • Single image ads
    • Carousel
    • Video
    • Canvas
  • Follow-up – How can we best handle your leads?
    • CRM / Third Party integration
    • Manual downloads
    • Emails from websites
    • Rely on customers to bring in offers

Read more in Part 2 >>