Conversion Optimisation (Conversion Rate Optimisation) is the method of developing a visitor’s user experience with the goal of increasing the percentage of visitors to a website that convert, whether by sales, signups, or lead generation. A notable issue with website-owners today is the focus on driving traffic to a website, rather than improving the conversion rate.
Driving traffic to your website is relatively easy with advertising and search-engine marketing techniques; however, the real challenge is turning that traffic into conversions. Kook is an established conversion optimisation service provider: we focus on real results and improving your return on investment.
A Better ROI
Conversion Optimisation enables you to develop your return on investment by maximizing the efficiency and value of your website. We examine the aesthetic appeal and general usability of your website to determine how to improve the visitor’s user experience. By focusing on the visitor’s user experience and general behavior, we can determine how to keep traffic on your website longer, how to better engage them, and finally, how to turn them into conversions.
Tailored Optimisation Strategies
At Kook, we acknowledge that with Conversion Optimisation a no-size-fits-all approach is required, so we develop a specifically tailored Conversion optimisation strategy for each client. We use a combination of practices to deliver the sales and leads your website deserves, including;
- split testing
- multivariate testing
- website analysis
- landing page optimisation
- market research
- effective copywriting