Kokoda Spirit
Brief
Poor website engagement, low search engine rankings and low traffic.
Solution
Develop an effective online presence whilst increasing and strengthening the search-engine rankings
Results
75% Increase in Traffic
The search-engine optimisation strategy involved developing the website through content and structure, whilst promoting the website through discussions, engagement and link building. The search-engine optimisation efforts led to real results with strong increases in traffic and visitor engagement, including a substantial increase in visitor conversions. By focusing on the structure and content of the website, we were able to transform the website to provide more value to the business, customers and visitors. This value was communicated through the addition of several sections to the website, including news, an itinerary and a blog. Organic (unpaid) search-engine traffic saw levels of website engagement double and website traffic increase more than 75%.